Colour psychology is something every creative should have in their toolkit. It’s absolutely game-changing.
I’m thrilled to be working with Fiona Humberstone, the esteemed Brand Stylist and best selling author and together we bring you this creative, inspirational and exclusive event exploring the power of Colour Psychology and how this can be used to invigorate your design process.
16th November 2017 : £395
13th March 2018 : £415
Colour is such a huge topic and as professional interior designers, bloggers, retailers or students of design, you may already be converse with its power to transform the feel and mood of a room. This course goes so much deeper than ‘Blue is calming’ and uses Colour Psychology to streamline the design process and help bring clarity to a brief. By exploring the ‘seasonal personalities’, and identifying which profile your client/customer/reader falls into, you’ll be better equipped to ask your client the relevant questions and quickly dismiss those red herrings that can frustrate a project.
“Sometimes I focus too much on the daily running of the business and this course has inspired me to get back to the basics and get creative”
Julianne Kelly, Interior Designer
As a brand expert Fiona will also help you discover your own unique brand placement, your design style and the value that you bring to every project. Interior stylist Sophie Robinson will draw on her 20 years experience of colour scheming interiors and share her sheer love of colour to ensure the day is as richly inspiring. This event is also a great opportunity to network with fellow creatives and business owners.
“I loved doing the mood boards. It was great to be pushed outside of my comfort zone after 20 years in the business”
Helene Broderick, Interior Designer
Professional Interior Designers: Streamline your process, communicate more effectively with your clients and design rooms that really resonate with the inhabitants
Interior and Lifestyle Bloggers: Gain invaluable insights into how colour works at a physical and emotional level. Discover a truly powerful tool that’ll help you curate your content, create more resonant posts and up your skill set
Designers, Makers and Retailers: Discover how the seasonal personalities can help you truly connect with your customers. Gain insights and practical takeaways that’ll enable you to edit your product line, create a more compelling brand and grow your business.
AGENDA: Informative, Inspirational, Fun!
9.15- 9.30 ARRIVE
Tea coffee and mingling with fellow students
Time for Sophie and Fiona to introduce themselves, and set out the objectives and aims of the day’s workshop. It’s also a chance for you to share what you hope to get out of the day and your reasons for coming.
10.10 EXPLORING THE SEASONAL PERSONALITIES
We outline the framework of Colour Psychology and its benefits as to streamlining your design process and setting your business apart from the competition. We’ll take a closer look at the designers at the top of their game and how their branded appearance reflects the seasonal personalities.
11.00 CAKES AND COFFEE
More than just a pit stop and time to refuel. We’re serious about cake
11.20 TRANSLATING YOUR BRIEF INTO A SEASONAL PERSONALITY.
In this session we give you the tools to work on your brief, either for a real or fictional client. We’ll discuss our own design processes and how to take a brief and work it into something coherent and inspirational, while communicating with clarity will help to keep the project running smoothly. We’ll also tell you why we think identifying and saying no to the wrong clients is just as important for your business.
11.50 IDENTIFYING THE SEASONAL PERSONALITY OF YOUR BRIEF
You’ll take a closer look at your prepared briefs and identify what seasonal personality they fall into so you can go forth and design with clear intention.
12.20 HANDS ON SESSION VISION BOARDING YOUR STREAMLINED BRIEF
Now’s the time to get creating a delicious vision board for your client using the new Colour Psychology framework. You’ll use tears that you’ve bought along as well as delving into our image library.
OMG this could possibly be the best part of the day. Have we organised you a feast for sore eyes!
14.00 SOPHIES STYLE SURGERY
Sophie will take each of the four seasons and, sharing her most loved styling tricks, create four different vignettes. We’ll also look at what happens when you blend two seasons together, and how this can deepen the look of a scheme.
14.45 IDENTIFYING THE SEASONAL PERSONALITY OF YOUR SECOND BRIEF
Time to take your second design brief and determine the season by looking at the key emotive words. In such a way your design will be cohesive, coherent and utterly compelling for your client.
15.00 TRANSLATNG THE SEASONAL PERSONALITY INTO TONES AND TEXTURES
Fiona explains the process of translating emotions into tangible objects and finishes and how texture and tone directly effect the way things feel. This takes a room scheme from being merely tear-sheet-chic into something that will resonate with your client on a much deeper level.
15.20 HANDS ON SESSION MAKING MATERIAL BOARDS FOR YOUR STREAMLINED BRIEF
Putting into practice the Colour Psychology framework and using the materials and samples you’ve bought with you, as well as our materials library, now’s the opportunity to make up a coherent presentation board for your project with ease. You’ll discover how to become a more daring designer that’ll give you that edge.
16.00 FEED BACK AND FIZZ
An opportunity to reflect on the day and set some new commitments to energise and refocus your next set of business goals. Followed by a glass of fizz to celebrate the day, mingle with newfound friends and clear up any questions before heading home, head brimming full of fresh ideas!
17.00 CLASS ENDS
Here are six reasons to join us:
“We all know that working on our businesses is something we should prioritise. But finding the time, space and inspiration to make this happen can be a challenge. And that’s where The Brand Stylist workshops come in. This is your opportunity to surround yourself with creativity, to be inspired and take your brand up a level, or seven! Time to step away from everything that distracts you and to focus on your business.”
What you’ll leave with
Booking fee includes all tuition, pre-class workbooks, materials, lunch and refreshments.
Venue: Paper Mill Studios, 9 City Garden Row, London N1 8DW
16th November 2017 : £395 all inc.
6th March 2018 : £415 all inc.
Time: 9.30- 5pm.
16th November 2017 : £395
13th March 2018 : £415
(tickets are non-refundable)
A creative and fun workshop exploring the properties of colour to help you up your Interior Design game.
I’m a self proclaimed colour lover and I relish the impact and effects you can create by combining different colours together and in 20 years of working within interior design I’ve never become bored of dreaming up new combinations.
As a stylist I have had to work fast, often interpreting the trends and the speed of which the industry moves keeps me on my toes but also keeps things very free. It’s this sense of lightness and experimentation when looking at colour is what I want to share.
I understand that people fall into two camps, those who embrace colour and those who fear it. Whichever team you’re on this workshop is for totally for you.
Throughout the day, we’ll be looking at what colours YOU are naturally drawn towards and what effect they have. We’ll explore our natural impulses to discover our very own unique colour palette, before covering some theory on how these can work together and how to use your palette to enhance all elements of your life, and your home.
I’ll be sharing some of my tried and tested design rules on how to work up a magazine worthy scheme as well as touching on the theory of colour psychology to ensure that a room feels as good as it looks.
Within the group there will be plenty of time to work on your unique colour palette and mood board for a proposed room scheme and get any questions answered.
9.30-10am Introductions and intentions of the day
10-11am Creating a colour palette
11.30-12.30 Colour Theory
1.30-3.00 Mood boarding
3- 3.30 Coffee
3.30-4.14 Styling workshop
4.14-5pm Glass of fizz and feedback
Home improvers: If you are looking at redesigning your own home this will give you the insight and confidence to pull together a strong colour scheme.
Interior Designers: If you find yourself in a colour rut and are looking to reinvigorate your design process then this creative day will kick start some fresh inspiration and look at colour scheming in a new way.
Retailers, designers: We use colour to communicate and this workshop will help clarify your unique voice.
FIVE REASONS TO JOIN US:
The workshop runs from 9.30am – 5pm. Refreshments, lunch and all materials included in the ticket price.
Venue in the South East TBC
6th February 2018 : £295
Tickets are non-refundable.
There is a fantastic opportunity to join me, Sophie Robinson and my Great Interior Design Challenge (#GIDC) colleague Daniel Hopwood for a Masterclass in Interior Design.
The intention of the day is to impart our extensive knowledge to a design thirsty group in order to help you design and style your own home or project with confidence.
We’ve designed a full on yet creatively inspiring day- with groups no larger than 20 people, so we all have a chance to meet and mingle and share ideas. There’s a heap of drool-worthy pictures to look at and discuss (want to know what Dan designs for his super rich clients?) and plenty of take home tips and ideas that will empower you on your design journey. We like to think its a great day for everyone, no matter where you are in the process. Previous guests have included home owners, renovators, renters, developers, DIYers, design students, bloggers and design professionals.
My area of expertise is room scheming and my experience on high street magazines means I have a fountain of knowledge on how to shop for the look across a wide range of consumer retailers. As a stylist I’m an expert in creating unique looks and colour schemes for any room and I’m particularly interested in how we can make our homes a true reflection of our own individuality through use of colour, furnishings and collections.
Daniel’s skill is defining the design process. Rather than dictating what is good or bad taste he prefers to help you discover how to find your own sense of style in order to achieve an exclusive look. He also has a practical, pragmatic approach to design and an extensive technical knowledge, which he would like to share. He will highlight the necessity of good spatial planning and how to manage a budget. To help this process Daniel will offer access to his library of materials and finishes as well as guidance on how to put the designs on to paper.
0900- 0915 ARRIVALS
Tea, Coffee, juices and breakfast pastries
Sophie and Daniel introduce themselves and set out the intentions for the day. It’s also a chance to introduce why you have come on the course and what you hope to get out of the day.
1000 THE DESIGN PROCESS PART 1 WITH DANIEL
Using slides of his own projects Daniel shares an insight into the world of a professional interior designer and how he works through the design process. From initial inspiration through to creating presentation boards and managing the budget.
1100 COFFEE BREAK
1130 COLOUR SCHEMING WITH SOPHIE
Sophie shares examples of her own work as well as other renowned designers who use colour in dramatic and successful ways. She imparts her methods for getting a winning colour scheme every time.
Lunch is a selection of salads and sandwiches. Please let us know if you have dietry requirements
1330 THE DESIGN PROCESS PART 2 WITH DANIEL
Digging further into the design process Daniel shares his ways with bespoke joinery, lighting and selecting the perfect finishes to complete a mouthwatering design scheme.
1430 COFFEE BREAK
1500 INTERIOR STYLING WITH SOPHIE
The way to really finish a project and make it sing is all in the styling. This can be the way you arrange furniture and objects, display art and possessions to ensure the final reveal is magazine worthy.
1600 Q&A AND MINGLING
A opportunity to reflect on the day and everything we’ve learned and to mop up any unanswered questions you may have. And a chance to grab a selfie before you leave!
1700 CLASS ENDS
Both Sophie and Daniel will impart expert knowledge and tricks of the trade to inspire you to go and create your own dream interior. They promise a riot of house-porn, the best views in central London and great like minded company!
NEW DATES for 2018! 27th January and 24th March
COST £275, including lunch and refreshments. (Tickets are non- refundable)
NEW LOCATION: SocietyM Tower of London at citizenM hotel Tower of London, Trinity Square 38 , EC3N 4DH London.
CitizenM hotel offer a 15% discount on rooms should you wish to overnight. Just quote S&D Masterclass when making your reservation.