Hello!
I’m Sophie Robinson, and I’m bonkers for colour, and own far too many cushions!
I’ve been lucky enough to eat-sleep-breathe all things interior design for over 20 years; working across TV, magazines, brand collaborations and some of the top retailers in the country. I’m passionate about sharing my expertise to help people discover their own interior design mojo and create homes they can love and feel proud of.
I’ve designed literally thousands of room schemes as an interior designer, which culminated in me fronting my own TV show, Dream Home Makeovers with Sophie Robinson for Channel 5. This show celebrated the power of paint, pattern, furniture and furnishings to completely transform the way you feel about your home – all without knocking down a single wall! It was a wonderful opportunity to share my 25+ years of know-how and prove that every home can be stylish, colourful, and individual.
Some of my phenomenal team who helped design, build, paint, direct, produce and film the series
My first TV debut was on ITV’s 60 Minute Makeover back in 2005, but my career really hit a highlight when I was invited to judge emerging design talent on BBC2’s The Great Interior Design Challenge (2014–2017) – still available to stream.
The Great Interior Design Challenge for BBC2, with Daniel Hopwood and Tom Dykhoff.
I’m extremely proud to be a regular guest judge for Alan Carr’s Interior Design Masters, for BBC2, which continues the theme that you can create extraordinary homes, with a small budget and bundles of creativity and enthusiasm.
Sophie joins Host Alan Carr and design judge Michelle Ogundehin on BBC ONES hit show Interior Design Masters
Other career highlights include being the interior designer on DIY SOS for BBC ONE, which proves just how great design can really make a difference to peoples lives. I joined Nick Knowles and the boys to transform the homes of people who face unimaginable difficulties, so they have a place that functions for them on a practical and emotional level.
Sophie regularly appears as the interior designer on BBC ONE’s DIYSOS
So, how did I get into this business? It is a question I get asked a lot – and it wasn’t the traditional route! I studied BA Hons 3D Design at Brighton University with early aspirations to be a designer-maker or furniture designer. I studied woodwork, jewellery, ceramics and metalwork before majoring in plastics, and continue to be passionate about the design process and nurturing creativity through experimentation. I love to champion new designers, artists and craftspeople as they are what keep this business interesting.
My Interior Design career kicked off as an Interior stylist in 2000 at BBC Good Homes magazine where I cut my teeth as a journalist. I was responsible for designing the room sets for shoots and writing features, benefiting from an editorial training within one of the worlds most prestigious broadcasting and publishing institutions. You can read about how to get into the industry here. Since going freelance, I did a stint as a top UK rally driver (google it!), but mostly I worked across many popular magazine titles as well as the UK’s most loved retailers, producing content and photo shoots.
Beyond television, I’ve continued to build a vibrant platform, bringing together a community of colour lovers and home enthusiasts. I share colourful inspiration across my Instagram, my award-winning blog (which was named Vuelio’s Influencer of the Year three years running), and The Great Indoors podcast, which I co-host with interiors author Kate Watson-Smyth. With over 3 million downloads, the podcast is a celebration of all things interiors.
I’m extremely proud of my recent collaborations with leading brands. In 2023, I launched a fabric and wallpaper range with Harlequin, recolouring both archive and new designs with my signature joyful palette. My newest collaboration with Dunelm launched in Spring 2025 with over 200 products across bedding, homewares, lighting, garden furniture and more – designed to equip fellow maximalists with everything they need to create vibrant, personality-packed spaces.
Sophie at home in Sussex with Lucy the dog
I’m Mum to Arthur, now 14 years old, and our mini bull terrier Lucy completes our colourful little family. We live in the Sussex countryside, where I’m busy renovating my very own dream home – a constant work-in-progress, but an exciting creative project that I love sharing with my followers.
My mission remains the same: to inspire you to create a vibrant, fascinating, and joyfully individual home that truly reflects who you are. You can find regular inspiration on my blog, podcast and Instagram, and take your skills even further through my online courses, workshops and events. Do sign up to my newsletter to hear about the latest live speaking events you can attend or join me on one of my workshops.
Let’s ban the beige and fill our lives with colour!
