I’m Sophie Robinson, and I’m bonkers for colour, and own far too many cushions! I’ve been lucky enough to eat-sleep-breath all things interior design for over 20 years; working across TV, magazines and some of the top retailers in the country and I married a builder, so I’m keeping it in the family too. I’m passionate about sharing my expertise to help people discover their own interior design mojo and create a home they can love and can feel proud of.
I’ve designed literally thousands of room schemes as an interior designer, which culminated in me being invited to judge the best emerging design talent on BBC2’s The Great Interior Design Challenge, currently showing on Netflix and Amazon Prime. It’s an honour I absolutely relished as I think great design should be accessible to all and we can all make the most of our homes. Other career highlights include being the interior designer on DIY SOS for BBC ONE, which proves just how great design can really make a difference to peoples lives. I’ve also popped up on ITV’s This Morning and 60 minute makeover, and was guest judge for Alan Carr’s Interior Design Masters, for BBC2.
So how did I get into this business is a question I get asked a lot and it’s not the traditional route. I studied BA Hons 3D Design at Brighton University with early aspirations to be a designer-maker or furniture designer. I studied woodwork, jewellery, ceramics and metalwork before majoring in plastics, and continue to be passionate about the design process and nurturing creativity through experimentation. I love to champion new designers, artists and craftspeople as they are what keep this business interesting.
My Interior Design career kicked off as an Interior stylist in 2000 at BBC Good Homes magazine where I cut my teeth as a journalist. I was responsible for designing the room sets for shoots and writing features, benefiting from an editorial training within one of the worlds most prestigious broadcasting and publishing institutions. You can read about how to get into the industry here. Since going freelance, I did a stint as a top UK rally driver (google it!), but mostly I worked across many popular magazine titles as well as the UK’s most loved retailers, producing content and photo shoots. Now I’ve turned my styling skills to my Instagram account, blog and brand collaborations as we enter a new age in publishing.
I’m wife to Tom who runs a thriving building business here in East Sussex. I’m also Mum to eight year old Arthur and our mini bull terrier Lucy. Juggling being a Mum, an entrepreneur, and a homemaker is a big part of who I am. We live in and are renovating our dream home in the countryside so have our own Great Interior Design Challenge on our hands. It’s the perfect marriage of both mine and my husbands’ skills and I’ll be sharing every step of the way with you here.
My mission is to give you the confidence and inspire you to have a vibrant, fascinating and original home which reflects who you are. You can get regular inspiration from my blog, podcast and Instagram account and all the practical know-how you need from my online courses. Do sign up to my newsletter to hear about the latest live speaking events you can attend or join me on one of my workshops. Together we can ban the beige!