I’m thrilled to be collaborting with Fiona Humberstone, the esteemed Brand Stylist who is a leading creative entrepreneur, inspirational business coach and best selling author. Together we bring you this creative, inspirational and exclusive event exploring the power of Colour Psychology and how this can be used to invigorate your creativity and streamline your design process. This course has been designed for anyone using interior design in a professional capacity, who is tasked with answering a clients or customers brief.
21st March 2019 : Save the date, tickets on sale soon
Colour is such a huge topic and as professional interior designers, bloggers, retailers or students of design, you may already be converse with its power to transform the feel and mood of a room. This course goes so much deeper than ‘Blue is calming’ and uses the Colour Psychology framework to streamline the design process and help bring clarity to a brief. By exploring the ‘seasonal personalities’, and identifying which profile your client/customer/reader falls into, you’ll be better equipped to ask your client the relevant questions and quickly dismiss those red herrings that can frustrate a project.
“Sometimes I focus too much on the daily running of the business and this course has inspired me to get back to the basics and get creative”
Julianne Kelly, Interior Designer
As a brand expert Fiona will also help you discover your own unique brand placement, your design style and the value that you bring to every project. Interior stylist Sophie Robinson will draw on her 20 years experience of colour scheming interiors and share her sheer love of colour to ensure the day is as richly inspiring. This event is also a great opportunity to network with fellow creatives and business owners.
“I loved doing the mood boards. It was great to be pushed outside of my comfort zone after 20 years in the business”
Helene Broderick, Interior Designer
Professional Interior Designers: Streamline your process, communicate more effectively with your clients and design rooms that really resonate with the inhabitants
Interior and Lifestyle Bloggers: Gain invaluable insights into how colour works at a physical and emotional level. Discover a truly powerful tool that’ll help you curate your content, create more resonant posts and up your skill set
Designers, Makers and Retailers: Discover how the seasonal personalities can help you truly connect with your customers. Gain insights and practical takeaways that’ll enable you to edit your product line, create a more compelling brand and grow your business.
AGENDA: Informative, Inspirational, Fun!
9.15- 9.30 ARRIVE
Tea coffee and mingling with fellow students
Time for Sophie and Fiona to introduce themselves, and set out the objectives and aims of the day’s workshop. It’s also a chance for you to share what you hope to get out of the day and your reasons for coming.
10.10 EXPLORING THE SEASONAL PERSONALITIES
We outline the framework of Colour Psychology and its benefits as to streamlining your design process and setting your business apart from the competition. We’ll take a closer look at the designers at the top of their game and how their branded appearance reflects the seasonal personalities.
11.00 CAKES AND COFFEE
More than just a pit stop and time to refuel. We’re serious about cake
11.20 TRANSLATING YOUR BRIEF INTO A SEASONAL PERSONALITY.
In this session we give you the tools to work on your brief, either for a real or fictional client. We’ll discuss our own design processes and how to take a brief and work it into something coherent and inspirational, while communicating with clarity will help to keep the project running smoothly. We’ll also tell you why we think identifying and saying no to the wrong clients is just as important for your business.
11.50 IDENTIFYING THE SEASONAL PERSONALITY OF YOUR BRIEF
You’ll take a closer look at your prepared briefs and identify what seasonal personality they fall into so you can go forth and design with clear intention.
12.20 HANDS ON SESSION VISION BOARDING YOUR STREAMLINED BRIEF
Now’s the time to get creating a delicious vision board for your client using the new Colour Psychology framework. You’ll use tears that you’ve bought along as well as delving into our image library.
OMG this could possibly be the best part of the day. Have we organised you a feast for sore eyes!
14.00 SOPHIES STYLE SURGERY
Sophie will take each of the four seasons and, sharing her most loved styling tricks, create four different vignettes. We’ll also look at what happens when you blend two seasons together, and how this can deepen the look of a scheme.
14.45 IDENTIFYING THE SEASONAL PERSONALITY OF YOUR SECOND BRIEF
Time to take your second design brief and determine the season by looking at the key emotive words. In such a way your design will be cohesive, coherent and utterly compelling for your client.
15.00 TRANSLATING THE SEASONAL PERSONALITY INTO TONES AND TEXTURES
Fiona explains the process of translating emotions into tangible objects and finishes and how texture and tone directly effect the way things feel. This takes a room scheme from being merely tear-sheet-chic into something that will resonate with your client on a much deeper level.
15.20 HANDS ON SESSION MAKING MATERIAL BOARDS FOR YOUR STREAMLINED BRIEF
Putting into practice the Colour Psychology framework and using the materials and samples you’ve bought with you, as well as our materials library, now’s the opportunity to make up a coherent presentation board for your project with ease. You’ll discover how to become a more daring designer that’ll give you that edge.
16.00 FEED BACK AND FIZZ
An opportunity to reflect on the day and set some new commitments to energise and refocus your next set of business goals. Followed by a glass of fizz to celebrate the day, mingle with newfound friends and clear up any questions before heading home, head brimming full of fresh ideas!
17.00 CLASS ENDS
Here are six reasons to join us:
“We all know that working on our businesses is something we should prioritise. But finding the time, space and inspiration to make this happen can be a challenge. And that’s where The Brand Stylist workshops come in. This is your opportunity to surround yourself with creativity, to be inspired and take your brand up a level, or seven! Time to step away from everything that distracts you and to focus on your business.”
What you’ll leave with
Booking fee includes all tuition, pre-class workbooks, materials, Colour Psychology booklet, goody bag, fabulous lunch and refreshments.
Venue: Paper Mill Studios, 9 City Garden Row, London N1 8DW
Dates: 21st March 2019
Save the date, tickets on sale soon
Time: 9.15- 5pm.
21st March 2019 : Save the date, tickets on sale soon
(tickets are non-refundable)
This course has been designed to empower and inspire anyone wishing to invigorate their own creative process and get clarity around colour scheming their own home. It’s designed to appeal to complete novices as well as professionals.
I’m a self proclaimed colour lover and I relish the impact and effects you can create by combining different colours together. In 20 years of working within interior design I’ve never become bored of dreaming up new combinations and I’ve had plenty of opportunity to experiment and discover what works. However lot’s of people feel stopped when it comes to picking colours for their rooms and often default to grey or beige to be on the safe side. But go down this route and you’re left with that sinking feeling of disappointment and feeling of underwhelm. This workshop will help you unpick the mystery of how to compile a cohesive colour palette and understand why a scheme is perfect for you and the room you are designing.
As a stylist I have had to work fast, often interpreting the trends and the speed of which the industry moves keeps me on my toes but also keeps things very free. It’s this sense of lightness and experimentation when looking at colour is what I want to share.
I understand that people fall into two camps, those who embrace colour and those who fear it. Whichever team you’re on this workshop is for totally for you.
Throughout the day, we’ll be focusing in on what colours YOU are naturally drawn towards and what effect they have and your space. We’ll explore our natural impulses to discover our very own unique colour palette, before covering some theory on how these can work together and how to use your palette to enhance all elements of your life, and your home.
I’ll be sharing some of my tried and tested design rules on how to work up a magazine-worthy scheme as well as touching on the theory of colour psychology to ensure that a room feels as good as it looks.
Within the group there will be plenty of time to work on your unique colour palette and mood board for a proposed room scheme and get any questions answered.
9.00- 9.15 Arrival
Breakfast pastries, tea and coffee’s
9.30-10am Introductions and intentions of the day
An opportunity to get to know who is in the room and your reasons for coming on the course and what you hope to get out of the day
10-10.20am Creating a colour palette
A fun and intuitive session, creating a colour palette collage
10.20- 11.00 Colour Psychology
An introduction into the game changing framework of colour psychology to help you focus in on your own unique colour tribe and how it can bring authenticity and coherence to your home.
With something sweet crumbly and delicious to accompany no doubt
11.30-11.40 How to create an authentic scheme
Getting under the skin of how you want the room to feel, before you begin to get attached to the look and how this can inform your colour choices in order to create something unique and authentic.
11.40- 11.55 Vision board exercise
Explore how to make a vision board for your room and your home. An invaluable tool that you’ll return to again and again throughout your project.
11.55- 12.30 The Creative Process
I share the process I use when designing a scheme, from initiating the brief all the way through creating concept boards, before the final reveal.
Arguably the most important part of the day. Time to enjoy delicious food and share our love of interior design with great conversation
1.30-2.00 Colour Scheming
I share my personal ideas and tried and tested theories on how to make any colour scheme a success and give you the confidence to go for it.
2.00- 3.00 Room scheme board
Finally we will get to work on that room scheme board, adding paint colours, fabrics and furniture so you can begin to realise your scheme coming to life
3- 3.30 Coffee
And a chance for a little cheeky dessert
3.30-4.00 Fabrics and Finishes
End the day thinking about those all important finishing touches which can make a project really sing
A chance to wrap up the day by discovering what you have learned and resolve any unanswered questions
After all that hard work it’s time to celebrate! A glass of fizz or a fruit punch so we can all raise a glass to how hard we’ve all worked today.
Home improvers: If you are looking at redesigning your own home this will give you the insight and confidence to pull together a strong colour scheme.
Interior Designers: If you find yourself in a colour rut and are looking to reinvigorate your design process then this creative day will kick start some fresh inspiration and look at colour scheming in a new way.
Creatives: If you would like to spend the day furthering your knowledge of colour and its applications as well as Sophie’s personal take on how to use it and create mood boards then you’ll find this a creatively fulfilling day.
FIVE REASONS TO JOIN ME:
The workshop runs from 9.30am – 5pm. Refreshments, lunch and all materials included in the ticket price.
SPACES ON EACH COURSE LIMITED SO PLENTY OF OPPORTUNITY FOR SOME 1-1.
LONDON: 2nd October 2018: £365
25% SOLD, 40% SOLD, 60% SOLD, 80% SOLD SOLD OUT
Venue: B&H Buildings, 42 Northampton Rd, Clerkenwell, London EC1R 0HU
Tickets are non-refundable.
There is a fantastic opportunity to join me, Sophie Robinson and my Great Interior Design Challenge (#GIDC) colleague Daniel Hopwood for a Masterclass in Interior Design.
The intention of the day is to impart our extensive knowledge to a design thirsty group in order to help you design and style your own home or project with confidence.
We’ve designed a full on yet creatively inspiring day- with groups no larger than 22 people, so we all have a chance to meet and mingle and share ideas. There’s a heap of drool-worthy pictures to look at and discuss (want to know what Dan designs for his super rich clients?) and plenty of take home tips and ideas that will empower you on your design journey. We like to think its a great day for everyone, no matter where you are in the process. Previous guests have included home owners, renovators, renters, developers, DIYers, design students, bloggers and design professionals.
My area of expertise is room scheming and my experience on high street magazines means I have a fountain of knowledge on how to shop for the look across a wide range of consumer retailers. As a stylist I’m an expert in creating unique looks and colour schemes for any room and I’m particularly interested in how we can make our homes a true reflection of our own individuality through use of colour, furnishings and collections.
Daniel’s skill is defining the design process. Rather than dictating what is good or bad taste he prefers to help you discover how to find your own sense of style in order to achieve an exclusive look. He also has a practical, pragmatic approach to design and an extensive technical knowledge, which he would like to share. He will highlight the necessity of good spatial planning and how to manage a budget. To help this process Daniel will offer access to his library of materials and finishes as well as guidance on how to put the designs on to paper.
0900- 0915 ARRIVALS
Tea, Coffee, juices and breakfast pastries
Sophie and Daniel introduce themselves and set out the intentions for the day. It’s also a chance to introduce why you have come on the course and what you hope to get out of the day.
1015 THE BASICS OF GREAT DESIGN WITH DANIEL
Using slides of his own projects Daniel shares an insight into the world of a professional interior designer and how he works through the design process and what needs to be in place before you even pick up a paint chart.
1040 THE CREATIVE PROCESS WITH SOPHIE
Sophie shares how to get the design off the ground, including where to find inspiration through to creating moodboards to begin to realise your vision.
1100 COFFEE BREAK
1130 CREATING A STORY ROOM BY ROOM WITH DANIEL
Daniel takes you through every room and discusses what you need to consider when designing each individual room in the house.
1200 HOW TO COLOUR SCHEME WITH SOPHIE
Sophie discusses tried and tested theories on how to achieve a winning colour scheme every time.
Lunch is a selection of salads and sandwiches. Please let us know if you have dietry requirements
1330 HOW TO OWN YOUR STYLE WITH SOPHIE AND DANIEL
A discussion about where to find your design ideas in order to create your own timeless style
1400 THE DESIGN ELEMENTS WITH DAN
Digging further into the design process Daniel shares his ways with bespoke joinery, lighting and selecting the perfect finishes to complete a mouthwatering design scheme.
1500 COFFEE BREAK
1515 INTERIOR STYLING WITH SOPHIE
The way to really finish a project and make it sing is all in the styling. This can be the way you arrange furniture and objects, display art and possessions to ensure the final reveal is magazine worthy.
1600 Q&A AND MINGLING
A opportunity to reflect on the day and everything we’ve learned and to mop up any unanswered questions you may have. And a chance to grab a selfie before you leave!
1700 CLASS ENDS
Both Sophie and Daniel will impart expert knowledge and tricks of the trade to inspire you to go and create your own dream interior. They promise a riot of house-porn, the best views in central London and great like minded company!
27th January 2018
50 % SOLD 70% SOLD 90% TICKETS SOLD SOLD OUT!
24th March 2018
30% TICKETS SOLD 75% SOLD OUT 95 % TICKETS SOLD SOLD OUT!
12th May 2018
50% SOLD SOLD OUT!
13th October 2018
25% SOLD SOLD OUT!
COST £275, including lunch and refreshments. (Tickets are non- refundable within 30 days of event)
LOCATION: SocietyM Tower of London at citizenM hotel, Trinity Square 38 , EC3N 4DH London.
CitizenM hotel offer a 15% discount on rooms should you wish to overnight. Just book via www.citizenM.com/socieytMmeeting to redeem the discount.