Colour psychology is something every creative should have in their toolkit. It’s absolutely game-changing.
I’m thrilled to be working with Fiona Humberstone, the esteemed Brand Stylist and best selling author and together we bring you this creative, inspirational and exclusive event exploring the power of Colour Psychology and how this can be used to invigorate your design process.
Colour is such a huge topic and as professional interior designers, bloggers, retailers or students of design, you may already be converse with its power to transform the feel and mood of a room. This course goes so much deeper than ‘Blue is calming’ and uses Colour Psychology to streamline the design process and help bring clarity to a brief. By exploring the ‘seasonal personalities’, and identifying which profile your client/customer/reader falls into, you’ll be better equipped to ask your client the relevant questions and quickly dismiss those red herrings that can frustrate a project.
“Sometimes I focus too much on the daily running of the business and this course has inspired me to get back to the basics and get creative”
Julianne Kelly, Interior Designer
As a brand expert Fiona will also help you discover your own unique brand placement, your design style and the value that you bring to every project. Interior stylist Sophie Robinson will draw on her 20 years experience of colour scheming interiors and share her sheer love of colour to ensure the day is as richly inspiring. This event is also a great opportunity to network with fellow creatives and business owners.
“I loved doing the mood boards. It was great to be pushed outside of my comfort zone after 20 years in the business”
Helene Broderick, Interior Designer
IDEAL FOR:
Professional Interior Designers: Streamline your process, communicate more effectively with your clients and design rooms that really resonate with the inhabitants
Interior and Lifestyle Bloggers: Gain invaluable insights into how colour works at a physical and emotional level. Discover a truly powerful tool that’ll help you curate your content, create more resonant posts and up your skill set
Designers, Makers and Retailers: Discover how the seasonal personalities can help you truly connect with your customers. Gain insights and practical takeaways that’ll enable you to edit your product line, create a more compelling brand and grow your business.
AGENDA: Informative, Inspirational, Fun!
9.15- 9.30 ARRIVE
Tea coffee and mingling with fellow students
9.45 INTRODUCTION.
Time for Sophie and Fiona to introduce themselves, and set out the objectives and aims of the day’s workshop. It’s also a chance for you to share what you hope to get out of the day and your reasons for coming.
10.10 EXPLORING THE SEASONAL PERSONALITIES
We outline the framework of Colour Psychology and its benefits as to streamlining your design process and setting your business apart from the competition. We’ll take a closer look at the designers at the top of their game and how their branded appearance reflects the seasonal personalities.
11.00 CAKES AND COFFEE
More than just a pit stop and time to refuel. We’re serious about cake
11.20 TRANSLATING YOUR BRIEF INTO A SEASONAL PERSONALITY.
In this session we give you the tools to work on your brief, either for a real or fictional client. We’ll discuss our own design processes and how to take a brief and work it into something coherent and inspirational, while communicating with clarity will help to keep the project running smoothly. We’ll also tell you why we think identifying and saying no to the wrong clients is just as important for your business.
11.50 IDENTIFYING THE SEASONAL PERSONALITY OF YOUR BRIEF
You’ll take a closer look at your prepared briefs and identify what seasonal personality they fall into so you can go forth and design with clear intention.
12.20 HANDS ON SESSION VISION BOARDING YOUR STREAMLINED BRIEF
Now’s the time to get creating a delicious vision board for your client using the new Colour Psychology framework. You’ll use tears that you’ve bought along as well as delving into our image library.
13.00 LUNCH
OMG this could possibly be the best part of the day. Have we organised you a feast for sore eyes!
14.00 SOPHIES STYLE SURGERY
Sophie will take each of the four seasons and, sharing her most loved styling tricks, create four different vignettes. We’ll also look at what happens when you blend two seasons together, and how this can deepen the look of a scheme.
14.45 IDENTIFYING THE SEASONAL PERSONALITY OF YOUR SECOND BRIEF
Time to take your second design brief and determine the season by looking at the key emotive words. In such a way your design will be cohesive, coherent and utterly compelling for your client.
15.00 TRANSLATNG THE SEASONAL PERSONALITY INTO TONES AND TEXTURES
Fiona explains the process of translating emotions into tangible objects and finishes and how texture and tone directly effect the way things feel. This takes a room scheme from being merely tear-sheet-chic into something that will resonate with your client on a much deeper level.
15.20 HANDS ON SESSION MAKING MATERIAL BOARDS FOR YOUR STREAMLINED BRIEF
Putting into practice the Colour Psychology framework and using the materials and samples you’ve bought with you, as well as our materials library, now’s the opportunity to make up a coherent presentation board for your project with ease. You’ll discover how to become a more daring designer that’ll give you that edge.
16.00 FEED BACK AND FIZZ
An opportunity to reflect on the day and set some new commitments to energise and refocus your next set of business goals. Followed by a glass of fizz to celebrate the day, mingle with newfound friends and clear up any questions before heading home, head brimming full of fresh ideas!
17.00 CLASS ENDS
Here are six reasons to join us:
- Gain a deeper insight into the Psychology of Colour and how this thoroughly useful framework can enable you to make more intentional design choices.
- Learn to quickly untangle your clients brief and gain clarity and fresh inspiration.
- Translate your clients personality, as to what colours, textures, patterns and styles best suit their aesthetic, to design schemes that are both coherent and consistent.
- Create an emotional connection with your clients, so they have to keep coming back for more, and help you to grow your business
- What you’ll learn will invigorate your own design process and make pulling daring colour schemes together easy.
- An opportunity to get creative, discover your edge and stand out from the crowd.
“We all know that working on our businesses is something we should prioritise. But finding the time, space and inspiration to make this happen can be a challenge. And that’s where The Brand Stylist workshops come in. This is your opportunity to surround yourself with creativity, to be inspired and take your brand up a level, or seven! Time to step away from everything that distracts you and to focus on your business.”
Fiona Humberstone
What you’ll leave with
- Arm-fulls of notes and stationary
- A desk top copy of ‘The Absoloute essentials of Colour Psychology’ by Fiona Humberstone
- Tactile vision and sample boards, providing ready to go colour schemes as well as a handy reference to the seasons
- A clear understanding of how to translate a client brief and define the relevant emotions in order to create a tangible and coherent design.
- The ability to pull together innovative colour schemes with ease
- A selfie
Booking fee includes all tuition, pre-class workbooks, materials, lunch and refreshments.
Venue: London, UK
Date: 16th November 2017
Time: 9.30- 5pm.
Price: £395 all inc.
(tickets are non-refundable)
