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09 Dec 25

How to Decorate the Christmas Tree: Maximalist and Full of Joy

This year feels extra special because I had the absolute honour of launching my first ever Christmas decoration collection with Dunelm. It is a true celebration of my “more is more” design mantra, filled with rich jewel tones, tactile details and a sense of joyful abundance.

The collection features a palette of emerald, sapphire, ruby and amethyst tones that you can mix and match with ease. Each piece has been designed to work beautifully together or to blend into your existing decorations at home. I always believe in adding to your collection year after year, rather than starting from scratch. Part of the magic of decorating the tree is unwrapping old decorations like old friends and feeling that wonderful rush of nostalgia, but at the same time decorating for Christams is a wonderful opportunity to ring the changes and flex your creativity!

Photograph by Alun Callender

1. Set the Scene With Sparkle

Lighting is everything. Start by layering your fairy lights in and out of the branches, in a zig zag motion, to create a warm, twinkling glow. The more lights you add, the richer and more luxurious your tree will feel. Depth of light creates depth of magic.

2. Add Colour and Texture

This collection is all about mixing materials and tones for a truly maximalist look. Start with texture like tinsel or I went with haberdashery brushed fringe trimmings this year. Then the jewel-toned baubles instantly bring glamour, while the beaded and embroidered designs add that extra touch of something special. Each decoration has been created to catch the light, sparkle beautifully and make your tree feel joyful and characterful.

3. Go Bold With Bows

This season, I am loving oversized bows. Their generous scale brings instant visual impact and makes any tree feel show-stopping. Try one large bow as a topper, or scatter a few throughout the branches to give a sense of movement and personality.

4. Celebrate Personal Touches

One of my favourite pieces in the Dunelm collection is a hanging decoration inspired by my dog, Lucy. It is a little bit playful, a little bit sentimental and sums up what I love most about Christmas decorating, that blend of humour, heart and individuality. A tree should always tell your story, not just follow a trend, so pick a few decorations that are personal to you.

5. Layer, Layer, Layer

The golden rule for a maximalist Christmas tree is simple: more is more. More baubles, more lights, more joy. Vary the size and texture of your decorations, mix metallics with colour, and fill every branch until the tree feels full and abundant. The end result should look deliciously rich, like a festive feast for the eyes.

Sophie’s Maximalist Tree Styling Tips

  • Build on your collection every year for a personal, nostalgic feel.
  • Use plenty of fairy lights for depth and glow.
  • Mix textures such as glass, velvet, embroidery and metallics.
  • Add oversized bows for instant drama.
  • Include personal touches that make you smile.
  • Aim for a feeling of abundance and celebration.

This Christmas, embrace colour, texture and personality in every detail. Whether you are mixing new finds from my Dunelm collection with old favourites or creating a whole new scheme, let your tree reflect your spirit. Joyful, maximalist and utterly you.

 

Guest bedroom ideas: colourful finishing touches to wow your overnight guests How to Style a Joyful, Maximalist Christmas Table
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Catch Sophie In All Her Colourful Glory On Instagram

July, you were a joy. Long, hot days spent slowing July, you were a joy. Long, hot days spent slowing down, dancing at festivals and celebrating Mum’s fabulous 80th birthday. Rounded off with a full moon and a little more magic and manifesting. ✨

1. only one thing for it, resting up in my hammock from @dunelmuk 
2. resting and rejuvenating at Brightons seafront @beachboxbtn 
3. Picked Dahlias from my garden 
4. All from a box of tubers from @dahliabeach 
5. dining out with my bestie @sophieabbottartist at The Blue Man in Brighton
6. Moroccan mezze is delicious 
7. Mum proudly showing off  her veg garden prize rewards!
8. Lucy looking cheeky, caught in my bed again 
9. Celebrating Mums 80th at home
10. Laying the table with Mums original wedding china 
11. Hosting a fabulous art talk with @vanessagbranson and @jonathan_brook at @broadwicksoho 
12. Catching up at @broadwicksoho with my colour collective 
13. Looking at palettes for an exciting new project 
14. Sunshine calls for yellow nails
15. with my girls at @lovesupremefest 
16. Cold beer on a summer’s day 
17. Catching up with the team at @harlequinfw 
18. Still sticking with it and loving it @teamyo_weight_training 
19. New love affair with all things red. trousers @zara trainers @addidas bag @essentielantwerp 
20. Buck full moon magic for manifesting what comes next!
Every time I share even the smallest glimpse of th Every time I share even the smallest glimpse of this house on Instagram, my inbox absolutely fills up. Where did that come from, what’s that colour, how on earth did you do that so I thought it was finally time to pull together the questions I get asked most and give you the honest answers! 

I’ll never get tired of answering these questions, so keep them coming. And if there’s one thing about this house you’re still curious about, tell me below!

Comment ‘BLOG’ for the full run down!
It takes a village to make a collection… and thank It takes a village to make a collection… and thankfully mine is full of ridiculously talented people.

From the designers and makers to the photographers, stylists and glam squad, this shoot was the grand finale after months of hard work. My favourite bit? Seeing everything come together in front of the camera.

You might spot my brother @edwardrobinsonid in this reel too. He’s a stylist and Design Producer on Interior Design Masters, so pinching him for the day always feels like a result. A proper family affair.

This is my very first solo bed linen and cushion collection and I honestly can’t wait to share it with you.

Coming soon…
One of London’s best interiors secrets… Chelsea Ha One of London’s best interiors secrets… Chelsea Harbour Design Centre ✨

It’s where interior designers go to discover an incredible selection of fabrics and wallpapers, helpfully all under one roof. And the good news? It’s open to everyone!

You can:
• Explore the latest collections
• Spot emerging interiors trends
• Pick up free samples
• Source fabrics and wallpapers for your home
• Get free expert design advice
• Find help with measuring and ordering

And while you’re there, pop into the @sanderson1860 showroom, where you’ll find my own collection of wallpapers and fabrics created with @harlequinfw . 

Go and have a look - I’d love to know what catches your eye!

Save this Reel for your next interiors day out and share it with someone planning a decorating project.
One of the questions I’m asked more than any other One of the questions I’m asked more than any other is, “How do you choose the right paint colour?” My answer is always the same… please don’t rely on those tiny paint cards! They’re simply too small to judge a colour properly.

For my mum’s annexe makeover, we started with the inspiration, not the paint chart. She wanted to bring the magic of her garden indoors, so green was an obvious choice. I suggested introducing pink too because it’s one of my favourite colour combinations and always feels fresh and uplifting.

Once we’d shortlisted a few shades, we ordered tester pots and painted large A3 swatches. Trust me, this one simple trick will save you a lot of expensive decorating mistakes. Tape the samples to the wall, move them around the room and compare them together in different light before making your final decision.

We also used a beautiful painting by @sophieabbottartist to refine the palette. I love building colour schemes from artwork because the colours have already been thoughtfully brought together.

The final colours? Slaked Lime, Pea Green and Hellebore by @littlegreenepaintcompany 

Now it’s time to get the paint on the walls… come back soon to see the transformation.
June has been one of those months that fills your June has been one of those months that fills your creative cup. From inspiring days wandering London’s galleries and catching up with the design world at WOW!house and the Maison&Objet dinner at The Mandrake not to mention the coming together of my two favourite hotels in a design collaboration . But the summer heat called for slower moments with long lunches in the garden, sea swims and soaking up the sunshine. A beautiful reminder that inspiration often comes from balancing creativity with rest.

1. Hanging out in my favourite London spot @broadwicksoho 
2. and always head for the loos. top marks to @martinbrudnizki 
3. Hanging out to the Wow House @designcentrech with @mad_about_the_house 
4. Enjoying @interiordesignmasters and a close final between @liagoldinteriors @shaginterior 
5. Shop opening for @liefcollectivelewes in my local Lewes celebrating the wonderful jewellery designers @rawsolace  @vivienne.ridley 
6. London weekend on the south bank fuelled by coffee
7. Mesmerised by the colour palettes of @hurvinanderson at @tate 
8. Moved to tears by the big @traceyeminstudio retrospective 
9. Time for a big clear out and new mini makeover in one of the spare bedrooms pending ….
10. Wonderful lunch with friends hosted at the stunning home of @annastandish.interiors 
11. The only way to deal with the heat wave along the south coast was to hit the beach 
12. Pool party and a triple Sophie threat @sophieabbottartist @sophie_darling_ 
13. Hosted a Summer solstice celebration at home which involved making wild flower crowns…
14. … and a beautiful cooked lunch at home 
15. Reaping the rewards of Mums vegetable patch 
16. Planning a big colourful makeover in Mums annex inspired by her favourite @sophieabbottartist painting 
17. Celebrating the @elfennmarrakech x @broadwicksoho rooftop collaboration with @vanessabranson
18. The iconic @elfennmarrakech red and white stripes and Moroccan lanterns take over the London roof terrace at @broadwicksoho 
19. Celebrating women in design with @maisonetobjet at @themandrakehotel 
20. Beautiful dinner hosted by @maisonetobjet at @themandrakehotel  with sensational hotel interiors by @talafustokstudio
After a few very busy weeks and all of this unbeli After a few very busy weeks and all of this unbelievably hot weather, I need to remember sometimes to simply be more Lucy. 

Her Sundays are like nothing else. Curling up on my colourful cushions, finding the cosiest spots and always inserting herself into any task that requires no dog. Never underestimate the power of doing nothing and focusing on the things that fill your cup!
Marrakech is one of my greatest creative inspirati Marrakech is one of my greatest creative inspirations and one of the best places in the world to shop if you love colour, craft and beautiful things that tell a story. I’ve been visiting for years, leading retreats and filling embarrassingly large amounts of luggage, and I still come home buzzing every single time.

This city has never subscribed to the idea that less is more. It is pure, glorious, unapologetic abundance and if you are a maximalist at heart it will feel like coming home.

Swipe for my little black book of favourite shops, rug dealers, ceramicists, fragrance makers spontaneous finds - the places I return to again and again and recommend to everyone who asks.

And yes - bring an extra suitcase and fill it with things that just make you smile!! You will not regret it.

Comment ‘Maximalism’ and I’ll send you my recent blog post with web links and addresses. happy shopping!

@soufnyartgallery 
@studiolidmarrakech 
@pophamdesign 
@maison.blaoui 
@heritage.berbere 
@cotebougiemarrakech 
@elfennmarrakech
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