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28 May 26

How to Decorate with Florals: Sophie Robinson’s Guide to Pattern, Colour and Confidence

There is something about the Chelsea Flower Show that stirs the soul. Every year I wander through those exquisite show gardens completely enchanted by the artistry, colour combinations and sheer romance of it all. It is peak Britishness in the very best way. The flowers are extraordinary of course, but so are the people. The linen suits, floral dresses, wicker baskets and fabulous hats are all part of the spectacle. It is a celebration of beauty, creativity and self-expression, which is why I love it so much.

And it always reminds me just how deeply flowers and the natural landscape influence my design. Nature has forever been one of the greatest muses in interior design. From the faded softness of an English rose to the wild abundance of a cottage garden, florals have inspired everything from wallpaper and textiles to ceramics, tableware and embroidery for centuries. They bring softness, movement, romance and joy into a home. Quite frankly, British interiors would be nowhere without them.

At this time of year, my house is filled with flowers. I can’t resist armfuls of peonies, cow parsley stuffed into bottle vases or little jam jars of sweet peas dotted around the kitchen. And unsurprisingly, my love of flowers spills directly into my decorating schemes too. I adore clashing florals, botanical prints and fabrics blooming with colour and pattern. Florals are a huge part of my own collections because they instantly create flamboyance, familiarity and optimism.

But decorating with florals doesn’t have to mean recreating your granny’s chintzy sitting room, (although that is a vibe I subscribe too!). Done well, florals can feel contemporary, artistic and wonderfully expressive. Here’s how to make them work beautifully in your own home.

Sofa in Wonderland floral velvet, footstool inSherbert stripe velvet, both Harlequin x Sophie Robinson. Photograph by Alun Callender

Choose your signature floral

Not all florals speak the same language. Some are loud and flamboyant, others delicate and restrained. The key is understanding which floral style feels most like you.

Are you drawn to large-scale blousy blooms that burst across a scheme? Or do you prefer tiny ditsy prints with a more vintage feel? Perhaps you love painterly watercolour florals that feel loose and romantic, or neat block-print designs with a handcrafted charm. Do you lean towards the old-school country chintz or something more graphic and modern?

Knowing your floral personality helps create cohesion throughout your home. It becomes part of your decorating identity and makes mixing patterns feel far less overwhelming.

 

Wallpaper in Wonderful Floral

Embrace florals on the walls

Wallpaper is where florals truly come into their own. There is something magical about being completely immersed in pattern. A floral wallpaper can make a room feel like stepping into an English country garden, wrapping the space in colour and movement.

If you are nervous, start with a feature wall or try a mural-style design behind a bed or dining table. And one of my favourite tricks of all is pairing florals with stripes. It is such a quintessentially British decorating combination. The stripe brings order and structure while the floral adds softness and exuberance.

 

Wonderland Floral Wallpaper, Sofa in Ribbon Stripe Fabric, Cushion in Wiggle Fabric, Cushion in Wilderness Fabric, Cushion in Wonderland Floral Fabric

Clash with confidence

The secret to mixing florals successfully is colour. Even wildly different patterns can work harmoniously when they share a common palette. I often mix florals with checks, ikats, geometrics and stripes, but I thread the entire scheme together tonally.

Don’t be afraid of layering either. A floral sofa, botanical lampshade and vase of fresh flowers can absolutely coexist happily in one room. In fact, the more layers you add, the richer and more personal a space becomes.

Florals have endured in British interiors because they connect us to nature, seasonality and beauty. They soften our homes and lift our spirits. And in a world that often feels fast and digital, surrounding ourselves with flowers, both real and printed, is a gentle reminder of the joy of connecting our homes, and ourselves, to the wonders of the natural world.

 

All fabrics from my collection with Harlequin

Decoding the Designs at WOW! House 2026 Summer entertaining, the maximalist way
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One of London’s best interiors secrets… Chelsea Ha One of London’s best interiors secrets… Chelsea Harbour Design Centre ✨

It’s where interior designers go to discover an incredible selection of fabrics and wallpapers, helpfully all under one roof. And the good news? It’s open to everyone!

You can:
• Explore the latest collections
• Spot emerging interiors trends
• Pick up free samples
• Source fabrics and wallpapers for your home
• Get free expert design advice
• Find help with measuring and ordering

And while you’re there, pop into the @sanderson1860 showroom, where you’ll find my own collection of wallpapers and fabrics created with @harlequinfw . 

Go and have a look - I’d love to know what catches your eye!

Save this Reel for your next interiors day out and share it with someone planning a decorating project.
One of the questions I’m asked more than any other One of the questions I’m asked more than any other is, “How do you choose the right paint colour?” My answer is always the same… please don’t rely on those tiny paint cards! They’re simply too small to judge a colour properly.

For my mum’s annexe makeover, we started with the inspiration, not the paint chart. She wanted to bring the magic of her garden indoors, so green was an obvious choice. I suggested introducing pink too because it’s one of my favourite colour combinations and always feels fresh and uplifting.

Once we’d shortlisted a few shades, we ordered tester pots and painted large A3 swatches. Trust me, this one simple trick will save you a lot of expensive decorating mistakes. Tape the samples to the wall, move them around the room and compare them together in different light before making your final decision.

We also used a beautiful painting by @sophieabbottartist to refine the palette. I love building colour schemes from artwork because the colours have already been thoughtfully brought together.

The final colours? Slaked Lime, Pea Green and Hellebore by @littlegreenepaintcompany 

Now it’s time to get the paint on the walls… come back soon to see the transformation.
June has been one of those months that fills your June has been one of those months that fills your creative cup. From inspiring days wandering London’s galleries and catching up with the design world at WOW!house and the Maison&Objet dinner at The Mandrake not to mention the coming together of my two favourite hotels in a design collaboration . But the summer heat called for slower moments with long lunches in the garden, sea swims and soaking up the sunshine. A beautiful reminder that inspiration often comes from balancing creativity with rest.

1. Hanging out in my favourite London spot @broadwicksoho 
2. and always head for the loos. top marks to @martinbrudnizki 
3. Hanging out to the Wow House @designcentrech with @mad_about_the_house 
4. Enjoying @interiordesignmasters and a close final between @liagoldinteriors @shaginterior 
5. Shop opening for @liefcollectivelewes in my local Lewes celebrating the wonderful jewellery designers @rawsolace  @vivienne.ridley 
6. London weekend on the south bank fuelled by coffee
7. Mesmerised by the colour palettes of @hurvinanderson at @tate 
8. Moved to tears by the big @traceyeminstudio retrospective 
9. Time for a big clear out and new mini makeover in one of the spare bedrooms pending ….
10. Wonderful lunch with friends hosted at the stunning home of @annastandish.interiors 
11. The only way to deal with the heat wave along the south coast was to hit the beach 
12. Pool party and a triple Sophie threat @sophieabbottartist @sophie_darling_ 
13. Hosted a Summer solstice celebration at home which involved making wild flower crowns…
14. … and a beautiful cooked lunch at home 
15. Reaping the rewards of Mums vegetable patch 
16. Planning a big colourful makeover in Mums annex inspired by her favourite @sophieabbottartist painting 
17. Celebrating the @elfennmarrakech x @broadwicksoho rooftop collaboration with @vanessabranson
18. The iconic @elfennmarrakech red and white stripes and Moroccan lanterns take over the London roof terrace at @broadwicksoho 
19. Celebrating women in design with @maisonetobjet at @themandrakehotel 
20. Beautiful dinner hosted by @maisonetobjet at @themandrakehotel  with sensational hotel interiors by @talafustokstudio
After a few very busy weeks and all of this unbeli After a few very busy weeks and all of this unbelievably hot weather, I need to remember sometimes to simply be more Lucy. 

Her Sundays are like nothing else. Curling up on my colourful cushions, finding the cosiest spots and always inserting herself into any task that requires no dog. Never underestimate the power of doing nothing and focusing on the things that fill your cup!
Marrakech is one of my greatest creative inspirati Marrakech is one of my greatest creative inspirations and one of the best places in the world to shop if you love colour, craft and beautiful things that tell a story. I’ve been visiting for years, leading retreats and filling embarrassingly large amounts of luggage, and I still come home buzzing every single time.

This city has never subscribed to the idea that less is more. It is pure, glorious, unapologetic abundance and if you are a maximalist at heart it will feel like coming home.

Swipe for my little black book of favourite shops, rug dealers, ceramicists, fragrance makers spontaneous finds - the places I return to again and again and recommend to everyone who asks.

And yes - bring an extra suitcase and fill it with things that just make you smile!! You will not regret it.

Comment ‘Maximalism’ and I’ll send you my recent blog post with web links and addresses. happy shopping!

@soufnyartgallery 
@studiolidmarrakech 
@pophamdesign 
@maison.blaoui 
@heritage.berbere 
@cotebougiemarrakech 
@elfennmarrakech
On the longest day of the year, I gathered twelve On the longest day of the year, I gathered twelve wonderful women beneath the shade of our willow tree to celebrate the Summer Solstice.

We were guided through a beautiful cacao ceremony by @alexadecastilho , created the most joyful flower crowns with @aliceeden , and spent the afternoon soaking up the golden sunshine, connection and conversation.

The Summer Solstice is a moment to honour the light, pause, reflect and give thanks for all that is flourishing in our lives. As I looked around at these incredible women, surrounded by nature and laughter, I felt such deep gratitude.
I feel very blessed to be able to open my home in this way and create space for creativity, friendship and celebration.
Here’s to sunshine, sisterhood and the simple joy of being together. ✨☀️🌿
Marrakech has completely stolen my heart... There Marrakech has completely stolen my heart...

There really is nowhere else quite like it. The colour, the creativity, the beautiful chaos of the souks, and the endless treasure hunting. I’ve been visiting for years and I never come home empty-handed. My suitcase is usually bursting with ceramics, textiles, scents and slippers and little trinkets that find their way into my home and wardrobe.

What I love most is the Moroccan approach to decorating. Homes feel collected rather than curated, layered with handmade pieces, vintage finds and bold design choices that tell a unique story. It’s maximalism at its most artful and soulful, rich in colour, craftsmanship and personality.

I’ve pulled together this edit of the things I always bring home, along with some of my favourite makers, ateliers and artisan shops that I return to time and time again.

A highlight of my year is when I get to share it all with a wonderful group of colour-loving creatives on my Moroccan Interiors & Styling Retreat at the glorious @elfennmarrakech . Think inspiring workshops, artisan visits, medina adventures, delicious food and the kind of conversations that leave you buzzing with ideas. And their boutique is a must see shopping destination for the best in contemporary Moroccan design.

Want my Marrakech shopping wish list for bringing a little Moroccan magic into your own home without having to pack the suit case and hop on the plane? Comment MARRAKECHMAGIC below and I’ll send it straight to you.

Meanwhile here is my list of go to boutiques and shops for when you plan your visit:
@poterieserghini 
@pophamdesign 
@we_are_roxas 
@maison.blaoui 
@hanoutboutique 
@soufnyartgallery 
@sahanamarrakech
@heritageberbere 
@lallamarrakech
@heritage.berbere 
@ourikathelabel 
@studiolidmarrakech 
@elfennmarrakech
AD It’s not too late!!! My exclusive collaboration AD It’s not too late!!! My exclusive collaboration with @dunelmuk is coming to an end but it’s not too late to snap up some of my uniquely designed pieces online or in store. This has without doubt been quite the career highlight, sharing my love of bold colour, unapologetic pattern and more-is-more aesthetic with this leading UK high street retailer to bring you my maximalist tool kit. So if you’ve had your eye on anything within my exclusive collection this is my reminder to snap it up now, while stocks last. 

Please let me know what have been your favourite pieces from this collection. I love to learn how they have been used in your own home. 

And take a little comfort, I’ve got plenty more exciting product launches planned this year and beyond so watch this space!
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