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17 Jul 25

Why I’m Mad About Waves and Wiggles

Close up shot of a tray and books on a maximalist bed with 'more joy' cushion in the background

There’s something about a wiggly line that just makes me smile. Waves, scallops, ripples… they’re like stripes that have had a couple of cocktails. Still rhythmic, still structured, but with a softer edge and a whole lot more personality.

They were absolutely central when I designed my Dunelm collection, cropping up on everything from bedding and trays to mirrors and rugs. There’s a playful elegance to them that brings so much personality into a space, and they are the ultimate design shape for softening hard edges. They take the starch out of a formal scheme while still bringing order and direction, but in a way that feels more… fun.

A Maximalist bedroom with the bed as the focus, which is covered in a mini wave valance and floral bedding

The mini wave valance and frill on my Sunshine Flowers bedlinen is a lovely fresh twist on a classic blue and white stripe.

How I Use Wiggles

They’re especially brilliant on textiles. The way a mini wave valance and frill on my Sunshine Flowers bedding gently bobs along the bottom like a sweet little ruffle… it just makes the bed feel more inviting and joyful. Think of it like a classic stripe, but without the shoulder pads.

Maximalist living room with blue walls and furniture, wiggle pattern curtains, and a gallery wall of artwork.

Make a bold statement with a wave stripe on a curtain which adds structure to a maximalist scheme. You can see the wave motif repeated on the tray, and jute rug border.

I go big on waves in rooms that need lifting or loosening up a bit. In this living room, the wave-stripe curtain adds a lovely vertical punctuation. But what really brings it together is repeating that same motif around the space: you’ll spot it again on the jute rug border, and again on the set of wavy-edged trays. It’s that visual echo that keeps everything feeling cohesive even when there is a lot going on in terms of colour.

Looking into a bathroom with a green door, white bath, and Sophie Robinson maximalist towels and shower curtain

I love how the wiggle stripe works so well against big blousey florals

In the bathroom, I’m obsessed with how the Juicy Bloom shower curtain that makes such an arresting statement with those big blousey florals. But the graphic  wiggle stripe adds another dimension of pattern friction that takes this floral from bountiful to directional. Suddenly you’ve got a little jewel box of a room that makes you smile every time you walk in.

Mixing Wiggles with Other Patterns

This is where it gets really fun. Waves are fabulous team players. They love to hang out with florals, balance out a bold block colour, or soften the sharpness of a check. I often pick one hero motif and scatter it through a scheme in different scales and formats… that’s how you make maximalism feel curated rather than chaotic.

It’s the same logic I use with stripes (you can read more here), only a bit more flirty. Waves just feel friendlier. They let you go full colour, full pattern, full joy… and still keep the space feeling grounded.

FairlightAqua PR 001 copy scaled

I love how a wigle can soften an otherwise graphic pattern palette. Ric Rac wallpaper by harlequin x Sophie Robinson

TOP TIP

Choose a design shape, like the wave, and repeat it across furniture, rugs, accessories and trims. That repetition gives the room a lovely rhythm and helps all those wild colours and patterns feel connected. It’s a great trick when you’re styling a maximalist room and need something to hold it all together.

Shop the Wiggle Edit

cut out images of homewares featuring waves and wiggles

 

Here are some of my favourite products that I designed with Dunelm to give your home some wiggle room:

  • The wavy mirrored tray that doubles up as a wall mirror
  • The turquoise twisted candlestick that makes any mantel look party-ready
  • The ric rac folder for stashing your design swatches
  • The wavy edge trays that are perfect for styling moments
  • The stripey ric rac cushion that pulls every colour together
  • The rectangle wiggle mirror that makes the everyday feel fabulous
  • And the wavy two-tier lampshade that looks so designer

Waves are warm, sociable and unapologetically decorative. Add one or scatter them everywhere… they’ll bring rhythm, joy and just the right amount of eccentricity to your space.

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Catch Sophie In All Her Colourful Glory On Instagram

April, you’ve been the reboot I needed! And it’s April, you’ve been the reboot I needed!

And it’s been a month of firsts…
First sea swim (bracing but invigorating)
First time as a mum to a 15-year-old (how did that happen?!)
First sunglasses of the year went on
First washing out on the line
And… my first proper deadlift at the gym 💪

I’m feeling full of that gorgeous spring energy now. Light, optimistic and ready for what’s next as May comes galloping in.
Who’s feeling it too?

1. Arthur’s birthday table setting
2. New bike taken out for a trip along Brighton sea front 
3. I’ve been cooking a lot for friends and family this month! Just to prove I can
4. Attended a fabulous Designers dinner to celebrate the new @wmorrisandco 
5. First deadlift with @teamyo_weight_training 
6. @interiordesignmasters is back on the box!
7. Waiting for the oak trees to break out into leaf
8. Finally got the washing line out!
9. Breathwork session with @wildwillowwellbeing @theacupuncturist 
10. New moon meditation at the fabulous home of @alexadecastilho 
11. Easter table setting 
12. . 
13. The brilliant @joshuaidehen live at @chalk
14. Movie nights
15. Suns out on Brighton Beach
16. First sea swim with @sophieabbottartist Was bracing! 
17. Mini makeover using my latest collection with @dunelmuk
18. @sophieabbottartist house ready for Artist Open Houses and Brighton festival 
19. Hair and makeup by @jadefarmiloemua 
20. It’s a wrap! Phew!
AD Sun’s out, the garden’s calling… and I might ha AD Sun’s out, the garden’s calling… and I might have just the thing! 🌸

If your outdoor space is feeling a little lack lustre, the quickest way to bring it to life is through colour, pattern and personality. You don’t need a full redesign. Just a few joyful prints, some feel good colour and you instantly shift the mood.

From bold tasseled parasols and squishy bench pads to playful outdoor lighting and characterful wall décor, my collection with @Dunelmuk is designed to make it easy and affordable. Whether you’ve got a tiny city terrace or a sprawling country garden, these are the pieces that instantly elevate a space and make it feel special.

I had so much fun creating this range, inspired by my travels to Marrakech, and seeing it come to life in real homes and gardens is always the best bit.

If you’re near Brighton, you can experience it in person as part of the Brighton Festival.
My best friend Sophie is opening her home for Artists Open Houses on the 8th, 9th, 10th May
from  11–4pm. Drop her a DM for details @sophieabbottartist 

Otherwise, you know where to go… pop into your local Dunelm or shop online and bring a little joy outdoors this bank holiday.

So Tell me, which piece are you adding to your garden first?

Beldi Parasol £89
Outdoor wall art  flowers £18
Beldi and Ourika Bench pads £45
outdoor cushions £22
Pavilion chair £69
Raid star tray £30
Mint jug £8 glasses £2.50
It’s Interior Design Masters episode 2 and this we It’s Interior Design Masters episode 2 and this week things got romantic!

The task was castle hotel bedrooms, all centred around a “romantic retreat” brief… and what I love most is how wildly different each interpretation turned out. Some designers ran with the medieval theme while others left it at the turret and went full whack whimsy. From bold and playful to soft and serene, it’s a showcase of diverse design aesthetics and proof that one style certainly doesn’t fit all.

As always, it’s not all just paint and pillows. Add in 4m-high ceilings, tricky stone mullion windows and some very traditional furniture that needed a fresh twist, and it’s no small feat. Once again I take my hat off to the amateur designers and am in awe of their creativity and ingenuity given the time and budget constraints. 

So… which room are you checking into? Let me know below 👇

@interiordesignmasters 
@frankieratford 
@jonniknightdesign 
@byajeetjugnauth 
@bensmithinteriors 
@duran_deedee 
@emmely 
@our_bears_home 
@liagoldinteriors 
@shaginterior
A little silliness, a little colour, a little faff A little silliness, a little colour, a little faffing … and suddenly life feels more beautiful 🌸

For me, it’s never just been about how my home looks. It’s how it feels to live in it. This is your reminder that creating a beautiful life isn’t about big, grand gestures… it’s built in the small, whimsical moments you make for yourself every day ✨
AD It takes an army to bring a collection together AD It takes an army to bring a collection together, and here is a sneak behind the scenes for my latest collection from @dunelmuk. 

The team is made up of photographer, stylists, art director, a team of PR and marketing folk, the social media crew, set builders, couriers, make up artists and me. Its a really busy day where we take over a location house and bring in flats for wall colour, hang pendant lights on tripods, steam bedlinen, plump pillows and arrange flowers. Its a real creative whirlwind and I feel blessed that I get to work with the best in the business. I’ve created three homewares collection with Dunelm and they have been just the best team of people to collaborate with, so this really is a happy reminder. I’m so proud of everything we have achieved, bringing my particular take on maximalism to your high street, so do check it all out in store and online while stocks last.

I’ve got another shoot, this time for my own exclusive collection at my house this week, ready for my AW ‘26 collection that will be launching very soon! Pinch me! And make sure you watch this space.
Interior Design Masters is BACK and it’s come out Interior Design Masters is BACK and it’s come out swinging…

Take ten bold new designers and give them a row of iconic British beach huts, with a first challenge that demands serious confidence. To decorate them in your signature style demands no playing it safe here.

The talent this year is strong. What I enjoyed was the brilliant mix of ideas, confidence and creativity. It’s a reminder that there is no one way to design a beautiful space… and that’s exactly what makes it so exciting.

Now I need to know…

Who would have won Stand Out Space for you?
Which beach hut are you mentally moving into?
And whose ideas are you absolutely stealing for your own home?

Watch @interiordesignmasters with @chattyman on BBC One and @bbciplayer Tuesdays at 8pm… then come straight back here and let’s get into it 👀

Also make sure to follow the budding Design Masters 

AJEET – @byajeetjugnauth 
BEN - @bensmithinteriors 
DURAN - @duran_deedee 
EMMELY - @emmely
FRANKIE - @frankieratford 
JONNI - @jonniknightdesign 
KATE - @our_bears_home 
LIA - @liagoldinteriors 
SOPHIE -  @shaginterior 
TEO - @teovillacci
Are you on board the Colour Revolution?! While the Are you on board the Colour Revolution?! While the majority of people continue to numb them selves out on neutrals a growing number of us are banning the beige and leaning into leading a full life in colour. 

The colours you love say everything about you and to you. It’s deeply personal and I’m passionate about helping people find their own colour palette. But it starts with listening to your heart. So what is your home saying to you?
A small room loves a deep rich dark colour. I knew A small room loves a deep rich dark colour. I knew that but my goodness the opinions! 

If you struggle to block out the well meant advise this is your sign to follow your gut and do what you want, it’s your house! 

This small room was once a cramped kitchen until we switched things up and made it our cosy TV Snug. I drenched the walls in the dark leathery red and its created a really atmospheric cocooning feeling, perfect for cosy movie night and box set binges. The jewel bright fabrics really pop too which is why I love it more! 

Wall colour is Cordoba @littlegreenepaintcompany . All fabrics are from my collection with @harlequinfw . Rug is vintage from @studiolidmarrakech and pictures by @beckyblairartist
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