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19 Jun 25

5 design myths (and how to bust them)

mood board maximalism

Let’s get straight to the point. Maximalism is for the brave, for the fearless, for those who refuse to have their sparkle dampened. It’s unapologetic and defiant. It’s the style that lets your big personality run wild, where pattern on top of pattern and colour on every wall is actively encouraged. But I see people often getting their knickers in a right twist about getting it ‘wrong’. So let’s tackle some of the most common pieces of advice that are liberally touted ( I might have even given some of these myself!)  …and challenge them in order to do things a little differently.

Inspiration is everywhere

The myth: A fabulously common piece of advice which encourages you to look anywhere and everywhere for fresh ideas to spark your next creative project. Great in theory, but also a problem. Pinterest boards, Instagram saves, screenshots galore… suddenly you’ve got 19 mood boards and still no clue what to do with your living room. I hear this all the time from my students – it’s so easy to get overwhelmed by choice, you start double-doubting yourself, and you can’t even get started.

Fix it: Pick one thing you love. A wallpaper, a painting, a fabric swatch, just whatever you feel drawn to, in an honest and authentic way. Let that be your anchor. Stop procrastinating and start doing. Real creativity comes from action, not overthinking.

mood board

Getting stuck in a rut? You might need to stop searching for inspiration and just get stuck in.

Always take one thing away

The myth: There is a famous Coco Chanel quote, “Before you leave the house, look in the mirror and take one thing off.” Well, yes, I have done this myself, but there is so much more to it when styling a room. With the maximalist aesthetic, it may just be the case that the room doesn’t feel quite ‘there’ because you haven’t added enough. More is more after all.

Do this instead: Maximalism is about layering, and the aim is not a stripped back minimalist look, so consider adding more art to the walls, more cushions to that sofa, layer the rugs, dot lamps in every corner, and then sit back and the tell will be if it feels right to you. If it starts to feel suffocating, sure, take some things out. If you want more gorgeous abundance…well, keep going!

 

Styled sideboard maximalism

Maximalism is about collecting all the things that bring you joy. And there can be many of them!

 

You should have no more than 3 colours in a scheme

The myth: The common theory is that to create a balanced and harmonious colour scheme, you should stick to three colours or less. Whenever I hear it, my eyes roll every time.

Fix it: Five, six, even eleven colours can work, as long as they are all harmonious. I often use a fabric, wallpaper or piece of art as a jumping off point and an anchor to ensure my colours will hang together. Artists and textile designers are masters of colour, so I have no shame borrowing from them.  You need to have some clarity around your colour combination because colour discord is a thing, but some of the most interesting interiors are made up of complex colour palettes.

 

double internal doors with maximalist wallpaper, looking into a conservatory

I often start my colour schemes with a wallpaper, and pull out the colour palette from there

Mixing patterns is really complicated

The myth: Florals with stripes, abstract with wiggles, checks with dots. Ikats and chevrons. So much to choose from! Sadly, I see too many reversing to the matchy matchy, or allowing one pattern to totally dominate because there is a fear around doing things differently. But when aiming for a home that’s bursting with personality, this can be a real vibe killer. Instead, you just need a bit of rhythm and a playful attitude.

Do this instead: My recipe is a large-scale floral, small-scale floral, geometric, stripe, then a plain always breaks up a fight. As long as the colour palette is coherent, they will all sing together. You’re not matching… you’re creating something that feels as original as you. If you want more guidance on this, check out my how-to guide

 

Sophie Robinson Maximalist Master Bedroom Interior

Mixing patterns is easier than you think.

Maximalism is a trend that will go out of date

The myth: This is something I feel quite passionate about. This isn’t about trends, great design is about building a home you’ll love for a long time. One that feels like you, not what’s in this month’s interiors magazine.

Fix it: Follow your gut, and to do that, do the work. Invest time and energy to explore, deepen and establish your own sense of original style.  If you love bold pattern, use it. If you collect quirky objects, display them. Your home should make you feel something every time you walk in. When it’s honest, it’s timeless. So ignore the trends and create a home that’s unapologetically you, filled with all the things you love! If you are struggling to discover your authentic style, do check out my online course ‘Colour Psychology for Interiors’ and prepare to have your mind blown!

 

Sophie Robinson at her desk in her maximalist office

Maximalism is about building a home you truly love. One that feels like you, not what’s in this month’s interiors magazine.

So there you go – five common design myths that you should ignore in order to have your space singing with joy. Maximalism doesn’t have to be overwhelming. It just needs to be bright, bold and beautiful. Personal. Full of heart.

 

Want to go all out with maximalism but not sure where to start? Read my blog post on how to mix patterns, and colour drench. If you’re ready to jump in with both feet, check out my fabulous online course, How to Create a Maximalist Interior. 

I’m here to help you every step of the way, because when you create a home you love, there is no better feeling!

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The WOW!house at dcch is one of my favourite event The WOW!house at dcch is one of my favourite events in the interiors calendar. Think of it as the design Olympics, where the industry’s biggest names are given free rein to dream big, push creative boundaries and showcase the very best in craftsmanship.

This is where you’ll find extraordinary fabrics,  wallcoverings, breathtaking joinery, sculptural lighting and decorative details that make your heart skip a beat. Budget takes a back seat and unbridled creative ambition takes the wheel.

What I loved most this year was the sheer diversity of design. From full-fat maximalism to serene minimalism, every room had its own unique story to tell. Yet a common thread emerged: retreat, cocooning and comfort. Rich deep colours, layered super soft textures and immersive spaces designed to help us slow down and escape the noise of modern life.

Here are a few of my favourites. The exhibition runs until the end of the month and I can highly recommend a visit. I never wanted to leave.

#WOWHouse26

@benjaminmooreuk 
@younghuh 
@blackedition_byromo 
@studioduggan 
@studioenass 
@zardi_and_zardi 
@seansymington 
@martin_kemp_design 
@roisinlafferty 
@schumacher1889 
@max_rollitt 
@salvesengraham 
@perennialssutherland_uk 
@fettledesign 
@elicyon 
@nucleus_av 
@russellsagestudio
An exclusive interview with the WINNER of @interi An  exclusive interview with the WINNER of @interiordesignmasters !

The fabulously talented @liagoldinteriors joins me to share her highlights from the show, her high speed creative process and the deep friendships she made on the show. 

Look out for her new collection  with @nexthome which drops tomorrow and stay tuned for her podcast launching next month with @jonniknightdesign called ‘Until design do we part’

And let’s all like round here for an Italian supper club full of her maximalist colour and flair! 

Congratulations Lia. Can’t wait to see what you do next x
It’s the FINAL of @interiordesignmasters tonight 8 It’s the FINAL of @interiordesignmasters tonight 8pm and I’ve been having some fascinating conversations lately about the role the show plays in the world of interior design.

I passionately believe that great design should be for everyone. Whether you’re building a career in interiors, decorating your own home, styling content, designing products or simply transforming a room you love, creativity belongs to all of us.

The world of interiors is so much bigger than the traditional design studio which is why I’m not a fan of gatekeeping. I want more people to discover the confidence, joy and magic that comes from creating beautiful spaces, and TV while it always aims to entertain first, has the power to inspire millions to get involved.

I have nothing but admiration for the contestants who put themselves out there on one of the biggest platforms in British television. To share their creativity, ideas and vision and put themselves up for being judged, not just by the judges but everyone sat on their sofas at home takes real courage.

Tonight, one designer will be crowned the winner. But in many ways, the most exciting part starts now. Interior Design Masters has launched many successful careers in interior design, styling, content creation,  product design and television, and I can’t wait to see what these finalists go on to achieve.

I’m incredibly proud to play a small part in this journey.

Tune in tonight on BBC One and iPlayer, then join me here tomorrow at 7pm LIVE when I’ll be interviewing the winner!

So tell me… who’s your money on? @liagoldinteriors and @shaginterior will be joined by @jonniknightdesign and @bensmithinteriors  which i’m so beyond excited to see return! Wishing  them the best of luck!
The WOW!house at @designcentrech is THE date in ev The WOW!house at @designcentrech is THE date in every designer’s diary. Think of it as the interior design Olympics where the biggest names and most prestigious brands come together for some seriously competitive room dressing.

Maximalism was out in full force, with gloriously colour-drenched, pattern-layered, personality-packed interiors around every corner. Think upholstered silk walls, tassels the size of a small child, and enough backlighting to rival Mariah Carey’s dressing room.

Another consistent theme was designs that felt in deep conversation with heritage and culture while making something that felt completely alive and of the moment.

I came home absolutely bursting with inspiration and a renewed appreciation for the transformative power of great design. It’s open until 2 July, so if you’re in London, do yourself a favour and go - soak it all up. Your creative batteries will thank you and a portion of every ticket goes to United in Design, which is doing brilliant work opening up the industry to underrepresented talent.
This week on @InteriorDesignMasters with @chattyma This week on @InteriorDesignMasters with @chattyman, our designers took on the challenge of transforming bland corporate hospitality boxes at Brighton’s Amex Stadium into spaces worthy of Premier League passion.

Local legend @officialfatboyslim outlined the brief was all about celebrating football fandom while bringing a sense of luxury, style and occasion to the experience. Not an easy balance to strike but @liagoldinteriors @shaginterior @emmely  gave it their all 🙌

From bold colour palettes and clever layouts to unexpected design details, each designer approached the challenge in their own unique way. I’m decoding the colour schemes and highlighting the ideas I think were particularly clever.

But the best part of the show? We never all agree! Did you agree with the judges’ decisions this week? Let me know in the comments below…

And if you missed the show you can catch up on @bbciplayer. And next week the FINAL and I’m thrilled to announce I will be interviewing the winner live HERE on Instagram the day after the show. ⭐️
May you were magnificent! 1. wearing green. 2. May you were magnificent! 

1. wearing green. 
2. celebrating @chattyman 50th
3. @sophieabbottartist open artist house
4. Daytime Dancing at @brightonsundae 
5. New moon meditation at @alexadecastilho 
6. Artists pin board at @sophieabbottartist open house
7. Bought a painting! @beckyblairartist 
8. Visited @rhschelsea 
9. Enjoying Brighton Festival 
10. Lunch at home
11. Time out in my hammock
12. Dad turns 81
13. Love my Mum and bro @edwardrobinsonid 
14. Lucy in a heat wave
15. Working at my desk in a bikini 
16. working out with @teamyo_weight_training @charlottetsw 
17. Sea swimming with @beckyblairartist @sophieabbottartist 
18. My ❤️
19. Keeping cool watching the wildlife 
20. sunsets
I love nothing more than entertaining at home and I love nothing more than entertaining at home and this weekend we were blessed with the most gorgeous weather to celebrate my brilliant dad’s 81st birthday. My brother cooked the most glorious food, and I brought the colour - naturally! - with the table laying. I am obsessed with tablescaping and for this one I layered floral motifs throughout, mixing my Dahlia Bunch fabric from @harlequinfw with my classic Willow Bow china that only comes out for special occasions, armfuls of flowers from the supermarket and my Moroccan cups and jugs and my napkins from @mollymahonblockprinting It was so easy to put together and I love it because I think it’s the colour that creates the visual feast, while my brother brought all the yummy food.
This week on @interiordesignmasters with @chattyma This week on @interiordesignmasters with @chattyman , the designers were split into two teams and challenged to create two very different retail spaces in the book-lover’s paradise of Hay-on-Wye.

You might not be planning a guitar shop anytime soon, but there were still plenty of brilliant design lessons to take away. From clever zoning and lighting to the transformative power of colour, every scheme showed how great design can instantly communicate a mood, tell a story and shape how we feel in a space.

I’ve decoded the key takeaways in this week’s carousel. Which design was your favourite?

your quarter finalists: 
@duran.yucky 
@emmely 
@shaginterior 
@liagoldinteriors
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