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19 Jun 25

5 design myths (and how to bust them)

mood board maximalism

Let’s get straight to the point. Maximalism is for the brave, for the fearless, for those who refuse to have their sparkle dampened. It’s unapologetic and defiant. It’s the style that lets your big personality run wild, where pattern on top of pattern and colour on every wall is actively encouraged. But I see people often getting their knickers in a right twist about getting it ‘wrong’. So let’s tackle some of the most common pieces of advice that are liberally touted ( I might have even given some of these myself!)  …and challenge them in order to do things a little differently.

Inspiration is everywhere

The myth: A fabulously common piece of advice which encourages you to look anywhere and everywhere for fresh ideas to spark your next creative project. Great in theory, but also a problem. Pinterest boards, Instagram saves, screenshots galore… suddenly you’ve got 19 mood boards and still no clue what to do with your living room. I hear this all the time from my students – it’s so easy to get overwhelmed by choice, you start double-doubting yourself, and you can’t even get started.

Fix it: Pick one thing you love. A wallpaper, a painting, a fabric swatch, just whatever you feel drawn to, in an honest and authentic way. Let that be your anchor. Stop procrastinating and start doing. Real creativity comes from action, not overthinking.

mood board

Getting stuck in a rut? You might need to stop searching for inspiration and just get stuck in.

Always take one thing away

The myth: There is a famous Coco Chanel quote, “Before you leave the house, look in the mirror and take one thing off.” Well, yes, I have done this myself, but there is so much more to it when styling a room. With the maximalist aesthetic, it may just be the case that the room doesn’t feel quite ‘there’ because you haven’t added enough. More is more after all.

Do this instead: Maximalism is about layering, and the aim is not a stripped back minimalist look, so consider adding more art to the walls, more cushions to that sofa, layer the rugs, dot lamps in every corner, and then sit back and the tell will be if it feels right to you. If it starts to feel suffocating, sure, take some things out. If you want more gorgeous abundance…well, keep going!

 

Styled sideboard maximalism

Maximalism is about collecting all the things that bring you joy. And there can be many of them!

 

You should have no more than 3 colours in a scheme

The myth: The common theory is that to create a balanced and harmonious colour scheme, you should stick to three colours or less. Whenever I hear it, my eyes roll every time.

Fix it: Five, six, even eleven colours can work, as long as they are all harmonious. I often use a fabric, wallpaper or piece of art as a jumping off point and an anchor to ensure my colours will hang together. Artists and textile designers are masters of colour, so I have no shame borrowing from them.  You need to have some clarity around your colour combination because colour discord is a thing, but some of the most interesting interiors are made up of complex colour palettes.

 

double internal doors with maximalist wallpaper, looking into a conservatory

I often start my colour schemes with a wallpaper, and pull out the colour palette from there

Mixing patterns is really complicated

The myth: Florals with stripes, abstract with wiggles, checks with dots. Ikats and chevrons. So much to choose from! Sadly, I see too many reversing to the matchy matchy, or allowing one pattern to totally dominate because there is a fear around doing things differently. But when aiming for a home that’s bursting with personality, this can be a real vibe killer. Instead, you just need a bit of rhythm and a playful attitude.

Do this instead: My recipe is a large-scale floral, small-scale floral, geometric, stripe, then a plain always breaks up a fight. As long as the colour palette is coherent, they will all sing together. You’re not matching… you’re creating something that feels as original as you. If you want more guidance on this, check out my how-to guide

 

Sophie Robinson Maximalist Master Bedroom Interior

Mixing patterns is easier than you think.

Maximalism is a trend that will go out of date

The myth: This is something I feel quite passionate about. This isn’t about trends, great design is about building a home you’ll love for a long time. One that feels like you, not what’s in this month’s interiors magazine.

Fix it: Follow your gut, and to do that, do the work. Invest time and energy to explore, deepen and establish your own sense of original style.  If you love bold pattern, use it. If you collect quirky objects, display them. Your home should make you feel something every time you walk in. When it’s honest, it’s timeless. So ignore the trends and create a home that’s unapologetically you, filled with all the things you love! If you are struggling to discover your authentic style, do check out my online course ‘Colour Psychology for Interiors’ and prepare to have your mind blown!

 

Sophie Robinson at her desk in her maximalist office

Maximalism is about building a home you truly love. One that feels like you, not what’s in this month’s interiors magazine.

So there you go – five common design myths that you should ignore in order to have your space singing with joy. Maximalism doesn’t have to be overwhelming. It just needs to be bright, bold and beautiful. Personal. Full of heart.

 

Want to go all out with maximalism but not sure where to start? Read my blog post on how to mix patterns, and colour drench. If you’re ready to jump in with both feet, check out my fabulous online course, How to Create a Maximalist Interior. 

I’m here to help you every step of the way, because when you create a home you love, there is no better feeling!

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April, you’ve been the reboot I needed! And it’s April, you’ve been the reboot I needed!

And it’s been a month of firsts…
First sea swim (bracing but invigorating)
First time as a mum to a 15-year-old (how did that happen?!)
First sunglasses of the year went on
First washing out on the line
And… my first proper deadlift at the gym 💪

I’m feeling full of that gorgeous spring energy now. Light, optimistic and ready for what’s next as May comes galloping in.
Who’s feeling it too?

1. Arthur’s birthday table setting
2. New bike taken out for a trip along Brighton sea front 
3. I’ve been cooking a lot for friends and family this month! Just to prove I can
4. Attended a fabulous Designers dinner to celebrate the new @wmorrisandco 
5. First deadlift with @teamyo_weight_training 
6. @interiordesignmasters is back on the box!
7. Waiting for the oak trees to break out into leaf
8. Finally got the washing line out!
9. Breathwork session with @wildwillowwellbeing @theacupuncturist 
10. New moon meditation at the fabulous home of @alexadecastilho 
11. Easter table setting 
12. . 
13. The brilliant @joshuaidehen live at @chalk
14. Movie nights
15. Suns out on Brighton Beach
16. First sea swim with @sophieabbottartist Was bracing! 
17. Mini makeover using my latest collection with @dunelmuk
18. @sophieabbottartist house ready for Artist Open Houses and Brighton festival 
19. Hair and makeup by @jadefarmiloemua 
20. It’s a wrap! Phew!
AD Sun’s out, the garden’s calling… and I might ha AD Sun’s out, the garden’s calling… and I might have just the thing! 🌸

If your outdoor space is feeling a little lack lustre, the quickest way to bring it to life is through colour, pattern and personality. You don’t need a full redesign. Just a few joyful prints, some feel good colour and you instantly shift the mood.

From bold tasseled parasols and squishy bench pads to playful outdoor lighting and characterful wall décor, my collection with @Dunelmuk is designed to make it easy and affordable. Whether you’ve got a tiny city terrace or a sprawling country garden, these are the pieces that instantly elevate a space and make it feel special.

I had so much fun creating this range, inspired by my travels to Marrakech, and seeing it come to life in real homes and gardens is always the best bit.

If you’re near Brighton, you can experience it in person as part of the Brighton Festival.
My best friend Sophie is opening her home for Artists Open Houses on the 8th, 9th, 10th May
from  11–4pm. Drop her a DM for details @sophieabbottartist 

Otherwise, you know where to go… pop into your local Dunelm or shop online and bring a little joy outdoors this bank holiday.

So Tell me, which piece are you adding to your garden first?

Beldi Parasol £89
Outdoor wall art  flowers £18
Beldi and Ourika Bench pads £45
outdoor cushions £22
Pavilion chair £69
Raid star tray £30
Mint jug £8 glasses £2.50
It’s Interior Design Masters episode 2 and this we It’s Interior Design Masters episode 2 and this week things got romantic!

The task was castle hotel bedrooms, all centred around a “romantic retreat” brief… and what I love most is how wildly different each interpretation turned out. Some designers ran with the medieval theme while others left it at the turret and went full whack whimsy. From bold and playful to soft and serene, it’s a showcase of diverse design aesthetics and proof that one style certainly doesn’t fit all.

As always, it’s not all just paint and pillows. Add in 4m-high ceilings, tricky stone mullion windows and some very traditional furniture that needed a fresh twist, and it’s no small feat. Once again I take my hat off to the amateur designers and am in awe of their creativity and ingenuity given the time and budget constraints. 

So… which room are you checking into? Let me know below 👇

@interiordesignmasters 
@frankieratford 
@jonniknightdesign 
@byajeetjugnauth 
@bensmithinteriors 
@duran_deedee 
@emmely 
@our_bears_home 
@liagoldinteriors 
@shaginterior
A little silliness, a little colour, a little faff A little silliness, a little colour, a little faffing … and suddenly life feels more beautiful 🌸

For me, it’s never just been about how my home looks. It’s how it feels to live in it. This is your reminder that creating a beautiful life isn’t about big, grand gestures… it’s built in the small, whimsical moments you make for yourself every day ✨
AD It takes an army to bring a collection together AD It takes an army to bring a collection together, and here is a sneak behind the scenes for my latest collection from @dunelmuk. 

The team is made up of photographer, stylists, art director, a team of PR and marketing folk, the social media crew, set builders, couriers, make up artists and me. Its a really busy day where we take over a location house and bring in flats for wall colour, hang pendant lights on tripods, steam bedlinen, plump pillows and arrange flowers. Its a real creative whirlwind and I feel blessed that I get to work with the best in the business. I’ve created three homewares collection with Dunelm and they have been just the best team of people to collaborate with, so this really is a happy reminder. I’m so proud of everything we have achieved, bringing my particular take on maximalism to your high street, so do check it all out in store and online while stocks last.

I’ve got another shoot, this time for my own exclusive collection at my house this week, ready for my AW ‘26 collection that will be launching very soon! Pinch me! And make sure you watch this space.
Interior Design Masters is BACK and it’s come out Interior Design Masters is BACK and it’s come out swinging…

Take ten bold new designers and give them a row of iconic British beach huts, with a first challenge that demands serious confidence. To decorate them in your signature style demands no playing it safe here.

The talent this year is strong. What I enjoyed was the brilliant mix of ideas, confidence and creativity. It’s a reminder that there is no one way to design a beautiful space… and that’s exactly what makes it so exciting.

Now I need to know…

Who would have won Stand Out Space for you?
Which beach hut are you mentally moving into?
And whose ideas are you absolutely stealing for your own home?

Watch @interiordesignmasters with @chattyman on BBC One and @bbciplayer Tuesdays at 8pm… then come straight back here and let’s get into it 👀

Also make sure to follow the budding Design Masters 

AJEET – @byajeetjugnauth 
BEN - @bensmithinteriors 
DURAN - @duran_deedee 
EMMELY - @emmely
FRANKIE - @frankieratford 
JONNI - @jonniknightdesign 
KATE - @our_bears_home 
LIA - @liagoldinteriors 
SOPHIE -  @shaginterior 
TEO - @teovillacci
Are you on board the Colour Revolution?! While the Are you on board the Colour Revolution?! While the majority of people continue to numb them selves out on neutrals a growing number of us are banning the beige and leaning into leading a full life in colour. 

The colours you love say everything about you and to you. It’s deeply personal and I’m passionate about helping people find their own colour palette. But it starts with listening to your heart. So what is your home saying to you?
A small room loves a deep rich dark colour. I knew A small room loves a deep rich dark colour. I knew that but my goodness the opinions! 

If you struggle to block out the well meant advise this is your sign to follow your gut and do what you want, it’s your house! 

This small room was once a cramped kitchen until we switched things up and made it our cosy TV Snug. I drenched the walls in the dark leathery red and its created a really atmospheric cocooning feeling, perfect for cosy movie night and box set binges. The jewel bright fabrics really pop too which is why I love it more! 

Wall colour is Cordoba @littlegreenepaintcompany . All fabrics are from my collection with @harlequinfw . Rug is vintage from @studiolidmarrakech and pictures by @beckyblairartist
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