My New Collection with Dunelm
Sophie Robinson X Dunelm: The collection has arrived!
Oh my goodness, the wait is over! My brand new collection with UK leading homewares brand Dunelm is finally here, and I couldn’t be more excited to share it with you all. If you love colour, pattern, and a good dose of maximalist joy, then trust me, this collection is going to deliver everything you ever wanted and more!
Creating this collection has been such a labour of love and a real dream collaboration. For years, Dunelm has been an interior designer’s best-kept secret. They have always delivered fabulous quality and design, but I’ll be honest, you had to know what you were looking for as their offering is absolutely vast! The intention with this collaboration – which is Dunelm’s first-ever with a designer – has been to offer you a curated collection of homewares that spans across all the homeware categories, so you can mix and match and create your own maximalist look with ease, having plenty of fun along the way. And the price points make it all so very accessible.
Our high gloss twisted candle sticks kicks things off nicely at just £8, all the way up to the incredible Joylene chest of drawers with its beautiful painted floral front at £379.
With over 200 pieces, with prices starting at just £8 for our twisted candle stick, this collection is a colour-lover’s dream.
A maximalist paradise
I’ve worked closely with Dunelm’s amazing in-house design team to bring my signature style to the collection, which I like to think of as playful and joyful—yet oh-so-stylish. My more-is-more approach to décor means there is lots to play with and layer up, so expect armfuls of cushions, throws, trays, lighting and rugs – allowing you to keep piling on the colour joy and making your home unapologetically you along the way.
This collection is a true celebration of my love of colour, pattern, and steeping your home in personality. From bedding and furniture to lighting and home accessories, every single item has been designed with one goal in mind – to give you the confidence to unleash your inner maximalist and create a home that makes your heart sing. Think ruffles, embroidery, fringing, beading, and bold heart-stopping contemporary prints that pop up across a whole host of goodies – all in my signature colour palette of feel-good hues.
Petal meadow bed throw, £100. Wavy lampshades £45 – £55. Candy Kilim rug £119.
Make it your own
This collection isn’t just about products – it’s about giving you the confidence to embrace colour and create a home that feels truly personal. I want you to mix, match, layer and have fun! Whether you’re dipping your toe into maximalism or going all-out, this collection is designed to help you make bold choices with ease.
You can use one of our signature designs, like the Sunshine Flowers, or Candy Kilim rug as the jumping-off point in your scheme and then build up the look from there – or simply choose a signature piece like the Dopamine cushion to instantly update your existing scheme. Dunelm has always been the go-to for fabulous stair runners and my mantra has always been to be braver than you dare in the hall – and now I have a collection of runners to match! It can be all you need to totally transform a bland and boring entrance with just one purchase.
Candy Kilim stair runner from £189. Two tone picture frames, from £10
Something for every room in your home
Can you tell I’ve had the most fun with this collection?! Taking the patterns and applying them to everything from bedlinen, rugs, curtains, towels and even shower curtains has been such a blast. I’ve been across every tiny detail—from inspiration for the signature patterns and perfecting the colours to approving the quality, directing the photography, and overseeing shop displays. There’s no reason why you can’t bring a little Sophie magic to any corner of your home. You can confidently mix colours and patterns across the range and multiple rooms, knowing it will all flow—because I’ve made sure there’s consistency across the colour palette and a pleasing repetition of design motifs, such as our wave design, which appears on everything from rugs to trays, bedlinen, and curtains.
The Juicy Bloom shower curtain delivers all the thrills for just £14. Zig zag towel, £10. Block colour bath mat £20.
Mixing patterns
Sunshine Flowers is a bold signature print in the collection, shown here in a bedding set, just £75 for a double set with pillows. With a generous ruffle and coordinating mini wave valance, this should satisfy those of you who are full-fat maximalists!
I love mixing patterns, and there are plaid checks, wave stripes, florals, zigzags, dots and geometrics to choose from. I love to mix as many patterns together as possible, and a hero print, like Sunshine Flowers means you can also play with adding plenty of colour too – really layering up the ultimate maximalist aesthetic, across textiles, rugs and artwork.
Sunshine Flowers bedding set, £75 for a double set with pillows. Mini wave valance £35 for a double. Mini picnic plaid fitted sheet, £35 for a double. Oversized 8 light chandelier £279 and More Joy cushion £30 and Wave trays £20 for two. Zig zag rug , from £189. Candy Kilim rug, from £119. Petal cane headboard, £259.
So, what are you waiting for? The Sophie Robinson x Dunelm collection is available in stores and online now. But this is only the beginning, with new ranges being added throughout Summer and into the Autumn. I can’t wait to see how you all style it in your homes — so don’t forget to tag me on Instagram (@sophierobinsoninteriors) so I can see all of your gorgeous spaces!
Dopamine Cushion £25, from the Sophie Robinson X Dunelm Collection
