It’s no surprise that I’m absolutely fascinated by the rich and diverse world of colour and I’m fascinated how the psychology can provide a framework to pull together colours, textures, pattern and styles that will work together. As a designer it’s something I get to indulge in every day, and after twenty years in the bizz my use of colour has become really instinctive and playful, which I love. However I’m always up for digging a bit deeper and discovering something new, and drilling down to find out why some things work and how I might find it easier to enable others to share my passion.
One of the big game changers for me was attending the ‘Colour Psychology workshop for Creative’s’, hosted by branding exert Fiona Humberstone, AKA The Brand Stylist. It was one of the best courses I’ve attended and energised and enriched the way I view colour scheming.I signed up mainly because I’m always thirsty to learn more about my chosen field and but also because I’d loved Fiona’s first book ‘ How to style your brand’. (Anyone with a creative business or blog should buy this now!)
The course, along with all The Brand Stylist books, is focused on helping you find your business brand identity. The knowledge I gleaned from one days workshop went towards the complete rebrand and redesign of my business website, instagram feed and blog. I also felt highly energised by such an inspiring and informative event, surrounded by like minded entrepreneurs. And anything that ignites the passion and fire for your business is always money well spent in my view.
“Essentially colour psychology provides you with a framework to be able to pull together colours, textures, type, pattern and photographic or illustrative styles that will work together. It’ll help you communicate consistently and coherently and both reassure and compel your current and prospective customers to do business with you.”
Fiona Humberstone, The Brand Stylist
I strongly felt that Fiona’s theory on Colour Psychology could be so easily be transferred from brand identity to creating colour palettes for room schemes, where the client is the brand if you like. So many people I talk to struggle to pick their own colour palettes, or have complete paralysis at choosing a paint colour. As interior designers it’s our job to steer the ship but it’s a big responsibility as colour is so emotive, which is why we decided to team up and devise a Colour Psychology course for professional Interior Designers.
“Everyone views colour differently and has different emotional reactions to hues, but Colour Psychology helps you to understand how certain personality types will respond.”
Fiona Humberstone, The Brand Stylist
What I learnt from Fiona’s approach to Colour psychology enabled me to understand with more accuracy why certain palettes work, or more importantly why they might not work for a particular project. It provided me with an insight, some clear guidelines that enabled me to quickly compose a concise and coherent scheme. As designers, concocting delicious schemes is what we do, but this goes beyond tear-sheet chic and provides something with more provenance, and emotional connection that is sourced from the personality of the client. As a designer it gives you confidence to steer your client in the right direction, but with the final destination being a place they can call home.
“Colour works on a subconscious level, faster than words or images and creates a gut response. By understanding how colour psychology works you can create a colour scheme that feels as good as it looks.”
So for ease of understanding the colour psychology theory is divided into four seasons. These seasons represent four different personality types and will determine the tones of colour, shapes and patterns you combine. In order to create a cohesive scheme you need to commit to one season, possibly with a second as a subordinate. Each season is very emotive with the aim is to capture the personality.
Over the next few blog posts I’ll delve a little deeper into the four seasons; namely spring, summer, autumn and winter. You’ll have an immediate connection with one of them and it might just revolutionise how you look at colour!
“The best colour in the world is the one that suits you”
For more information on Fiona and her approach, check out her blog post on the essentials of colour psychology here.
For more information about the Colour Psychology for Interior designers course, and to book your space on this exclusive event click here now! We have a few spaces left.
Can’t wait to meet you!
[All images in this post from The Brand Stylist]