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The launch of my new bed linen range for Secret Linen Store

So hands up if you’re a white bed linen snob? Well unbelievably I was to once upon a time. I always invested in Egyptian cotton and then added the pattern and interest with cushions and throws. I kind of liked that fresh hotel room appeal but oh my goodness have I seen the light since discovering Secret Linen Store.  So when they approached me to design an exclusive range for them I was literally doing cartwheels. Working with a brand I believe in is everything to me, coupled with the fact that they wanted to encourage me every step of the way to be as bold and audacious as possible. I had totally free reign which was wildly exciting, especially when it came to picking the colours. I’m absolutely buzzing with excitement to reveal this new collection to you. It’s the first time I’ve designed my own product range for the virtual shop shelf and the whole design process from start to finish has been such a delight. You can read all about how I came up with the ideas and colour ways in my previous post here. But without further a-do let me finally reveal to you my three exclusive ranges.

Dazzling Blue 100% linen bed linen pillowcases from £18; double duvet cover from, £125, Hot Coral 100% linen pillowcases from £30, blush pink flat sheet, £69, all  Secret Linen Store. Wall mural is Giardino Segreto scene 1 and 2, Designers Guild. Modica round coffee table, Graham and Green. Nica brocade cushion, A Rum fellow. All other accessories my own.

So let me introduce to you the first range in the collection, aptly named Dazzling blue it’s sumptuous 100% linen in the richest cobalt blue we could find. What I totally love about linen, other than the gorgeous feel of it, is that it radiates intense colour so well. You can get the most deliciously rich and vibrant tones and this ultra blue really thumps a satisfying colour punch. I’m totally in love with this Yves Klein shade and use it a lot in my own home and in my wardrobe. I think it makes the perfect colour for a bedroom, as while it’s intense it has a lovely deep ocean tranquillity about it too. To compliment the linen it can be mixed with either the vibrant Hot Coral or Super lemon accent pillows- which have a really fun and frivolous frill going all the way around the edge which I LOVE! It’s a subtle detail but looks so effective on the crumbled linen pillow. I also mixed in the Blush pink flat sheet, as dusky pinks also look exquisite with the dazzling blue if you want to tone it down a bit. I then styled the room up with this mouth water Giardino Segreto wall mural from Designers Guild, which really sets the romantic feel and the green and blue are amazingly relaxing and calming colours for a bedroom. I then accessorised the look with A Rum Fellow woven cushion, to add some more pattern and interest. Next up gold furniture is the perfect accent and I love this Modica coffee table used as a side table from Graham and Green.

Pom pom coral pillow case £14, double duvet £69, Hot coral linen pillow £35, Dazzling blue flat sheet, £69, all  Secret Linen Store. Kubrick bolster cushion, Kit Miles. Quadra rug, Habitat. Crescent lamp, Pooky. Gold Rock on hand, Audenza. Birdie hall S brush pot, Liberty. Bedside table and headboard both vintage.

No range I had my hand in would get away without a little embellishment. It’s well known that I love a tassel and a pom pom so it was important to me that we find a way to incorporate this into the design. The Pompom range in hot coral is a triumph. We went for a mini pom pom so it’s just a subtle detail but gives a simple plain set of linen a really super cute detail. I love the way the hot coral pops against the deep blue so it means that you can mix and match across the three collections.

Sophie Stripe Dazzling Blue Pillowcases from £14, double duvet cover from, £85, Super Lemon 100% linen pillowcases from £30, Pom Pom Knitted Hot Coral throw £195, Pom Pom Knitted Hot Coral cushion cover £40, all  Secret Linen Store. Rousseau wallpapaper with border, Cole and Son. Audrey bed in canary velvet, Sofa.com. Toucan ornament, Audenza. Poxte Falseria cushion, A Rum Fellow. Side tables are vintage.

Pom Pom Knitted Hot Coral throw, £195, Pom Pom Knitted Hot Coral cushion cover £40 The Secret Linen Store.

Finally because of my love of pattern I went for a bold stripe. The Sophie Stripe range was inspired by my love of a classic Breton Top. I have a wardrobe full of them and love to use a stripe as a basic in just my outfits but in my decorating schemes too. It’s the perfect basic to add more colour and pattern and you can easily switch up the look. One thing you need to know about this cotton percale linen is it is manufactured to feel super soft rather than crisp and nothing feels better! When styling up this bedroom I wanted to keep the look fresh, so teamed it with the hot coral pom pom throw and this amazing Audrey bed in canary yellow. Going with the classic blue and white theme I picked out this incredible Rousseau wallpaper by Cole and Son, which has a real fun of whimsy.

Leo print pyjamas by Universe of us.

I’m immensely proud of this collection and cannot wait to see it bringing a pop of colour to people’s homes. If you decide to invest please please please share the pictures with me over on instagram using the hashtag #sophierobinsonforSLS as I’d just love to see how your incorporate it in your own homes. For an over view of the collection you can visit my page over on the Secret Linen Store site here.