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Sophie Robinson
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07 May 18

The launch of my new bed linen range for Secret Linen Store

New range of bedlinen launched by interior designer and judge of the graet interior design challenge Sophie Robinson

So hands up if you’re a white bed linen snob? Well unbelievably I was to once upon a time. I always invested in Egyptian cotton and then added the pattern and interest with cushions and throws. I kind of liked that fresh hotel room appeal but oh my goodness have I seen the light since discovering Secret Linen Store.  So when they approached me to design an exclusive range for them I was literally doing cartwheels. Working with a brand I believe in is everything to me, coupled with the fact that they wanted to encourage me every step of the way to be as bold and audacious as possible. I had totally free reign which was wildly exciting, especially when it came to picking the colours. I’m absolutely buzzing with excitement to reveal this new collection to you. It’s the first time I’ve designed my own product range for the virtual shop shelf and the whole design process from start to finish has been such a delight. You can read all about how I came up with the ideas and colour ways in my previous post here. But without further a-do let me finally reveal to you my three exclusive ranges.

Dazzling Blue 100% linen bed linen pillowcases from £18; double duvet cover from, £125, Hot Coral 100% linen pillowcases from £30, blush pink flat sheet, £69, all  Secret Linen Store. Wall mural is Giardino Segreto scene 1 and 2, Designers Guild. Modica round coffee table, Graham and Green. Nica brocade cushion, A Rum fellow. All other accessories my own.

So let me introduce to you the first range in the collection, aptly named Dazzling blue it’s sumptuous 100% linen in the richest cobalt blue we could find. What I totally love about linen, other than the gorgeous feel of it, is that it radiates intense colour so well. You can get the most deliciously rich and vibrant tones and this ultra blue really thumps a satisfying colour punch. I’m totally in love with this Yves Klein shade and use it a lot in my own home and in my wardrobe. I think it makes the perfect colour for a bedroom, as while it’s intense it has a lovely deep ocean tranquillity about it too. To compliment the linen it can be mixed with either the vibrant Hot Coral or Super lemon accent pillows- which have a really fun and frivolous frill going all the way around the edge which I LOVE! It’s a subtle detail but looks so effective on the crumbled linen pillow. I also mixed in the Blush pink flat sheet, as dusky pinks also look exquisite with the dazzling blue if you want to tone it down a bit. I then styled the room up with this mouth water Giardino Segreto wall mural from Designers Guild, which really sets the romantic feel and the green and blue are amazingly relaxing and calming colours for a bedroom. I then accessorised the look with A Rum Fellow woven cushion, to add some more pattern and interest. Next up gold furniture is the perfect accent and I love this Modica coffee table used as a side table from Graham and Green.

pom pom trim bedlinnen for the secret linen store, part of an exclusive range designed by The Great Interior design judge Sophie Robinson

Pom pom coral pillow case £14, double duvet £69, Hot coral linen pillow £35, Dazzling blue flat sheet, £69, all  Secret Linen Store. Kubrick bolster cushion, Kit Miles. Quadra rug, Habitat. Crescent lamp, Pooky. Gold Rock on hand, Audenza. Birdie hall S brush pot, Liberty. Bedside table and headboard both vintage.

No range I had my hand in would get away without a little embellishment. It’s well known that I love a tassel and a pom pom so it was important to me that we find a way to incorporate this into the design. The Pompom range in hot coral is a triumph. We went for a mini pom pom so it’s just a subtle detail but gives a simple plain set of linen a really super cute detail. I love the way the hot coral pops against the deep blue so it means that you can mix and match across the three collections.

 

Breton stripe blue and white linen with canary yellow velvet headboard. Part of the new bedlinen range by Sophie Robinson for the secret linen store

Sophie Stripe Dazzling Blue Pillowcases from £14, double duvet cover from, £85, Super Lemon 100% linen pillowcases from £30, Pom Pom Knitted Hot Coral throw £195, Pom Pom Knitted Hot Coral cushion cover £40, all  Secret Linen Store. Rousseau wallpapaper with border, Cole and Son. Audrey bed in canary velvet, Sofa.com. Toucan ornament, Audenza. Poxte Falseria cushion, A Rum Fellow. Side tables are vintage.

coral pom pom cushion and throw, part of the range designed by Sophie Robinson for The secret Linen store

Pom Pom Knitted Hot Coral throw, £195, Pom Pom Knitted Hot Coral cushion cover £40 The Secret Linen Store.

Finally because of my love of pattern I went for a bold stripe. The Sophie Stripe range was inspired by my love of a classic Breton Top. I have a wardrobe full of them and love to use a stripe as a basic in just my outfits but in my decorating schemes too. It’s the perfect basic to add more colour and pattern and you can easily switch up the look. One thing you need to know about this cotton percale linen is it is manufactured to feel super soft rather than crisp and nothing feels better! When styling up this bedroom I wanted to keep the look fresh, so teamed it with the hot coral pom pom throw and this amazing Audrey bed in canary yellow. Going with the classic blue and white theme I picked out this incredible Rousseau wallpaper by Cole and Son, which has a real fun of whimsy.

Leo print pyjamas by Universe of us.

I’m immensely proud of this collection and cannot wait to see it bringing a pop of colour to people’s homes. If you decide to invest please please please share the pictures with me over on instagram using the hashtag #sophierobinsonforSLS as I’d just love to see how your incorporate it in your own homes. For an over view of the collection you can visit my page over on the Secret Linen Store site here.

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Mum’s Granny annex reveal- the open plan kitchen living room Sneek peak at my new range of bed linen for The Secret Linen Store

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Just jumping on here to high five all the parents Just jumping on here to high five all the parents who saw their kids off to school this morning after two long months of home schooling. While some are bouncing out the door my Arthur was full of anxiety this morning after so long at home, going back to school feels overwhelming. However I know that once he is reunited with his friends he’ll be back in the swing by the end of the week helped along by his amazing teachers who have just been incredible throughout this whole ordeal. 🙌  And I’m slightly giddy at the thought of reclaiming my office and being able to actually focus on work. Gosh it’s been hard hasn’t it but things are looking up! Have a gorgeously productive Monday folks! 

📷 @aluncallenderphoto 

#backtoschool #homeoffice #workingfromhome
It was an absolute JOY to pop up on @interiordesig It was an absolute JOY to pop up on @interiordesignmasters_tv last night and I feel super lucky to have been part of the show and to meet the talented line up of designers that @michelleogundehin had lined up! Michelle is a rare gem in the design world. She’s 100% authentically committed to championing the power  of design to exalt our experience. Which has nothing to do with ego and everything to do with creating extraordinary and thought out spaces that make us FEEL GOOD. Nothing does this better than a pink polka dot beach hut in my view! 
It’s this little bit of magic that’s hard to translate on mediums like Instagram and TV. You have to take our word for it! 
And while I’m  here, so much love for my Mac, the DM’s have been insane! I bought it last year from my fave little boutique @sirene.boutique and the label is @muntheofficial . Glad it brightened up your screens! 🥰 

#interiordesign #interiordesignmasters #interiordesignmasters_tv
Interiors Design masters is on the telly tonight! Interiors Design masters is on the telly tonight! BBC 2. And I’m sidling up with the fabulous @michelleogundehin and hilarious @chattyman on a joint mission to bring you the best in interior design talent. The competition hots up at this half way point as the designers are given beach huts in tonight’s challenge. The perfect brief that demands full throttle on the creativity while throwing every practical problem at them too. A tiny multifunctional space, sea, sand, sunshine and rain storms. And two judges who want to feel transported to sunnier climes. What could possibly go wrong! If I wasn’t blown away by the high winds I was whipped away by the incredible talent of @moneypennyinteriors @interiorcurve @charlottebeevor @lynseyforddesign @micaelasharpdesign . Enjoy! It’s a real beauty of a show, see you tonight at 8! @interiordesignmasters_tv 

#interiordesignmasters #
DAY 20 of #easywininteriors and I’m bringing the DAY 20 of #easywininteriors and I’m bringing the outside in! 20 days ago I was feeling heavy with lock down fatigue and endless grey skies, rain and endless mud. But as we reach the end of February the sun is coming out  and we’ve just been treated to the most beautiful blue skies and birdsong this weekend! It feels amazing that spring is around the corner, a time of rebirth, new life, hope and optimism. While this challenging period has highlighted to us the importance of home and our interiors have never mattered more, our outside spaces have also become fundamental to our wellbeing. I feel it’s really important to incorporate the great outdoors indoors. You can do this with a collection of houseplants and fresh flowers but also in the way your decorate. It’s no coincidence that we are drawn to floral and botanical motifs in our wallpapers, fabrics and artworks. They make us feel connected to nature and that makes us feel good. Nothing feels better than natural materials and indeed it’s been scientifically proven that when we touch real wood, it actively lowers our blood pressure. So if you don’t already, celebrate all of nature’s gifts and incorporate them in your schemes somehow.
So here we are, my 20 day count down to bring you to the doorstep of March has come to an end. I’ve loved seeing your #easywininteriors and getting a glimpse on how important our homes are to us and how they have the power to give us a little boost no matter how small. The wonderful  @kinteriorsuk has taken on the hashtag and will be posting daily for the next 10 days in March and so if you want to keep the easy win inspo  flowing, give her a follow, she has lots of ideas lined up for us all to get involved with. Thanks so much for following ime on this journey and hurrah for Spring! 

In the words of George Michael 
“I think I’m done with the sofa
I think I’m done with the hall
I think I’m done with the kitchen table baby
Let’s go outside!”🌷🌈😍 

#thegreatoutdoors #thegreatindoors #outsidein #happyinside #colourlover #banthebeige
DAY 19 of #easywininteriors and we are almost acro DAY 19 of #easywininteriors and we are almost across the finish line! Today my easy win to brighten up your home is artwork. I’m obsessed. I can remember the first piece of ‘art’ (as in not a framed poster) was back in 2000 at Battersea affordable arts fair and I bought a limited edition litho print of a blossom tree  and it felt so grown up! I still have it now, up in my hallway and it’s been in five different homes since I bought it. Collecting art, (as well as posters in frames) really makes a house a home for me and I love how certain pieces really make me remember particular times in my life . This is my latest piece, a portrait of my dog Lucy. I’ve discovered so many amazing artists here on Instagram but when I fell upon @georgiafiennesstudio I knew I had to have a piece of her work in my home. It’s just heavenly! I’ve never commissioned a piece before so it feels even more grown up but it’s just perfect because I love chintz and I love my dog and she bought both together. I’ve just got to wait to take it to the framers and then I can hang it in pride of place. I might have a switch about too and give the walls a new look while I’m at it. 🤩 

#easywininteriors #minibullie #minibullterrier #ihavethisthingwithchintz #ihavethisthingwithflowers #colourlover #banthebeige #artathome #portrait #countryinteriors
DAY 18 of #easywininteriors and I’m getting the DAY 18 of #easywininteriors and I’m getting the paintbrush out! Giving old and unappreciated brown furniture of coat of colour is not just easy but quick too and you get ooodles of satisfaction giving something a new lease of life. Since the sun is starting to poke it’s head out it’s the perfect opportunity to fling open the windows, roll out the dust sheet, and calm your senses with the therapeutic strokes of a paint brush. I transformed these battered old Ercol chairs that I found at a car boot sale with an undercoat of Zinsser and a top coat of eggshell so they really can withstand the knocks. ( here’s a tip, use a sash  brush for spindly furniture) I love how the pink legs pick up on the pink in the wallpaper. I’ve got a couple of pots of chalk paint waiting in the wings. This just might be the weekend to tackle the bedside tables at last! Have a wonderful weekend  and I hope the sun shines on you wherever you are! 

CREDITS Reclaimed terracotta tiles @ca_pietra_  Borastapeter Rubarber wallpaper @wallpaperdirect Clock @newgateclocks Doors painted in Rose Ash Light @sanderson1860 Everything else is vintage 

#easywininteriors #kitchen #countrykitchen #upcycle #upcycledfurniture #countryliving #countrylivingmodernrustic #countrykitchen #greenkitchen #greenandpink #interiorinspo #interiordesign
DAY 17 of #easywininteriors is all about making do DAY 17 of #easywininteriors is all about making do with what you’ve got and making it work. For most of us, decorating our home and choosing all the things we want to go with it is a long if not a life time journey and there are plenty of compromises along the way. One of the ways I make do with things I’m less happy about is with distraction. You can use colour to draw the eye and highlight the bits you do like and similarly blend away the areas that need to fade into the back ground. For me joinery, radiators and my unattractive windows all get painted in the same colour so they fall to the background and then the cushions and artwork can come to the fore and catch your eye. I painted these lovely old solid wood doors bright yellow on a whim with some left over paint. It was a quick and easy way to inject a burst of  colour joy. So don’t discount doors and architraves as a fun way to play with colour, but only if you have nice ones. 
On the PODCAST today @mad_about_the_house and I discuss more ways you can make do. I interview leading interior designer and queen of colour and pattern @nicolahardingandco who has amazing insights on how to go about planning your schemes, conjure mouthwatering colour palettes and work with what you’ve got. And our style surgery is from Callum who finds himself stuck with a shiny blue green sofa which he doesn’t love and doesn’t know what to put with. Obviously cover it with cushions and distract the eye with A bright yellow door Callum! 

If you have a question for our style surgery do please send it in as we are lining them up for the next series and we’d love to hear from you! Drop us an email to thegreatindoorspod@gmail.com.You can here all our ramblings and insights on today’s show The Great Indoors and thankyou to @katetaylorldn for producing the show. 

#thegreatindoors #bluesofa #yellowdoor #banthebeige #interiorspodcast #podcast #interiordesign #interiorinspo
DAY 16 of #easywininteriors and I’m extolling th DAY 16 of #easywininteriors and I’m extolling the benefits of an occasional chair. I’ve always loved occasional chairs primarily for their decorative function. I’m a patterned fabric addict and so an occasional chair I’d another opportunity to add more pattern, more colour and another cushion to boot! But during these extended periods of lock down and staying at home I’ve appreciated the quiet little corners they offer. I’m lucky enough to find a space for one here on my landing but they can also find a home in a bedroom, a home office, under the stairs or indeed #lifegoals in the bathroom. So rather than playing second fiddle to THE SOFA put your occasional chair in pride of place and grab yourself 5 minutes solitude! Most of mine are junk shop funds bought back to live with my hoarded stash of remnant fabrics. So it’s time to raid grannies attic and  create a seat that makes you smile . 🥰  use the hashtags #easywininteriors to share your favourite corners of escape.

#easywininteriors #vintagearmchair #armchair #occassionalchair #colourlover #banthebiege
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