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19 Mar 19

Trend report: ahead of the curve

Breadway Bakery Ukraine 1

Interior design is all about the curves right now, from curved corner sofas to lozenge shaped mirrors, designers are opting for curve appeal rather than the straight and narrow. This design aesthetic was everywhere at Salone in Milan in 2018 and continued to be a strong look at the recent Maison et Objet, so I felt it was time to have a look at how we can make it work in our interior design schemes.

One insta-worthy example is the BreadWay bakery in Odessa, Ukraine. Designed by architects Lera Brumina and Artem Trigubchak, the colour palette is right on the money with the blush pink, brass and navy making a winning colour scheme. But the striking and repetitive lozenge shapes throughout look both modern and retro at the same time. For me, I’m seeing references to art deco archways, seventies sci-fi and even eighties interiors. But it all mashes together to look really new and directional.

One British design duo who have grasped this trend and run with it making it very much their signature style is 2LG Studio. The stretched out elliptical shape finds itself in lots of their projects, both interior design and product design, from kitchens to headboards, which can be seen across their Instagram feed here.

The clever boys at 2LG Studio used cut coloured mirror top and bottom around a square window to create the favourite lozenge! Photo by Megan Taylor

“Curves are part of nature, but in the context of a home they can feel playful, disruptive even. There is a touch of rebellion in the curve and we love the impact that it can have in an interior. Not everything has to be purely functional all of the time. With so many straight lines in the architecture we live in, it is fun to break out of those lines once in a while. We have spent a lot of time visiting the trend shows in Paris and Milan over the years and that has had an influence on our signature design style.”

Jordan Cluroe of 2LG Studio

The ever creative Jonathan Adler celebrates and embraces curves in all forms. Interior Designer Sophie Robinson discusses one of the latest interior trends, curves and lozenge shapes. #sophierobinson #interiordesign #jonathanadler #curvedsofa

The ever colourful and creative designer  Jonathan Adler fully embraces the curve.

Curved sofas are, perhaps surprisingly, a style that is becoming more and more popular, although I’m not seeing many affordable options hit the high street yet. Never the less they are wonderful to use in large open plan spaces as they keep the sense of flow, whereas square edged modular furniture can feel more obstructive. But curved corner sofas also work really well in small spaces, tucked into a tight corner it creates a soft enveloping feel in the room.

Gallery ceramics by HK Living

We will also see plenty of curves and lozenge motifs coming through in accessories and ceramics. These pill like shapes are really pleasing and mix well in with traditional circular plates and platters. It’s also a popular shape for wall mirrors and artwork, again striking out against the obvious oval.

Sophie Robinson discusses one her favourite interior trends -curves and lozenge shapes. This classic yet 'on trend' drinks stand by West Elm is the perfect addition to any dining room or living room. #sophierobinosn #drinkstrolley #westelm #interiors

Tiered bar console by West Elm

The lozenge shape is also being used in furniture design, from occasional tables, headboards and cabinet doors. While it adds a touch of seventies cool but the clean lines and minimal aesthetic makes it feel really modern. A trend we can invest in as I think this one is here to stay.The latest trend to hit interiors is curves and lozenge shapes. Interior designer Sophie Robinson chooses her favourite pieces of furniture and #sophierobinson #curvedinteriors #trendshopping1. Firefly pendant light, £169, Mater at Viaduct | 2. Gala pink rug, from £139, Modern Rugs | 3. POV oval candleholder, £64.95, Skandium | 4. Stack coffee table, £799, Heal’s | 5. Group three seat sofa, from £4,740, SCP | 6. Angui oval mirror in Rose, £139, Amara | 7. Large coupled oval serving tray, £38.40, Ferm Living at Bear & Bear | 8. Portico Standing Planters, £39.20, West Elm.

Featured image at top of post, the new BreadWay bakery and café in central Odessa, Ukraine.

Credits: Words by Sophie Robinson. Shopping by Luisa Ferdenzi.

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Catch Sophie In All Her Colourful Glory On Instagram

April, you’ve been the reboot I needed! And it’s April, you’ve been the reboot I needed!

And it’s been a month of firsts…
First sea swim (bracing but invigorating)
First time as a mum to a 15-year-old (how did that happen?!)
First sunglasses of the year went on
First washing out on the line
And… my first proper deadlift at the gym 💪

I’m feeling full of that gorgeous spring energy now. Light, optimistic and ready for what’s next as May comes galloping in.
Who’s feeling it too?

1. Arthur’s birthday table setting
2. New bike taken out for a trip along Brighton sea front 
3. I’ve been cooking a lot for friends and family this month! Just to prove I can
4. Attended a fabulous Designers dinner to celebrate the new @wmorrisandco 
5. First deadlift with @teamyo_weight_training 
6. @interiordesignmasters is back on the box!
7. Waiting for the oak trees to break out into leaf
8. Finally got the washing line out!
9. Breathwork session with @wildwillowwellbeing @theacupuncturist 
10. New moon meditation at the fabulous home of @alexadecastilho 
11. Easter table setting 
12. . 
13. The brilliant @joshuaidehen live at @chalk
14. Movie nights
15. Suns out on Brighton Beach
16. First sea swim with @sophieabbottartist Was bracing! 
17. Mini makeover using my latest collection with @dunelmuk
18. @sophieabbottartist house ready for Artist Open Houses and Brighton festival 
19. Hair and makeup by @jadefarmiloemua 
20. It’s a wrap! Phew!
AD Sun’s out, the garden’s calling… and I might ha AD Sun’s out, the garden’s calling… and I might have just the thing! 🌸

If your outdoor space is feeling a little lack lustre, the quickest way to bring it to life is through colour, pattern and personality. You don’t need a full redesign. Just a few joyful prints, some feel good colour and you instantly shift the mood.

From bold tasseled parasols and squishy bench pads to playful outdoor lighting and characterful wall décor, my collection with @Dunelmuk is designed to make it easy and affordable. Whether you’ve got a tiny city terrace or a sprawling country garden, these are the pieces that instantly elevate a space and make it feel special.

I had so much fun creating this range, inspired by my travels to Marrakech, and seeing it come to life in real homes and gardens is always the best bit.

If you’re near Brighton, you can experience it in person as part of the Brighton Festival.
My best friend Sophie is opening her home for Artists Open Houses on the 8th, 9th, 10th May
from  11–4pm. Drop her a DM for details @sophieabbottartist 

Otherwise, you know where to go… pop into your local Dunelm or shop online and bring a little joy outdoors this bank holiday.

So Tell me, which piece are you adding to your garden first?

Beldi Parasol £89
Outdoor wall art  flowers £18
Beldi and Ourika Bench pads £45
outdoor cushions £22
Pavilion chair £69
Raid star tray £30
Mint jug £8 glasses £2.50
It’s Interior Design Masters episode 2 and this we It’s Interior Design Masters episode 2 and this week things got romantic!

The task was castle hotel bedrooms, all centred around a “romantic retreat” brief… and what I love most is how wildly different each interpretation turned out. Some designers ran with the medieval theme while others left it at the turret and went full whack whimsy. From bold and playful to soft and serene, it’s a showcase of diverse design aesthetics and proof that one style certainly doesn’t fit all.

As always, it’s not all just paint and pillows. Add in 4m-high ceilings, tricky stone mullion windows and some very traditional furniture that needed a fresh twist, and it’s no small feat. Once again I take my hat off to the amateur designers and am in awe of their creativity and ingenuity given the time and budget constraints. 

So… which room are you checking into? Let me know below 👇

@interiordesignmasters 
@frankieratford 
@jonniknightdesign 
@byajeetjugnauth 
@bensmithinteriors 
@duran_deedee 
@emmely 
@our_bears_home 
@liagoldinteriors 
@shaginterior
A little silliness, a little colour, a little faff A little silliness, a little colour, a little faffing … and suddenly life feels more beautiful 🌸

For me, it’s never just been about how my home looks. It’s how it feels to live in it. This is your reminder that creating a beautiful life isn’t about big, grand gestures… it’s built in the small, whimsical moments you make for yourself every day ✨
AD It takes an army to bring a collection together AD It takes an army to bring a collection together, and here is a sneak behind the scenes for my latest collection from @dunelmuk. 

The team is made up of photographer, stylists, art director, a team of PR and marketing folk, the social media crew, set builders, couriers, make up artists and me. Its a really busy day where we take over a location house and bring in flats for wall colour, hang pendant lights on tripods, steam bedlinen, plump pillows and arrange flowers. Its a real creative whirlwind and I feel blessed that I get to work with the best in the business. I’ve created three homewares collection with Dunelm and they have been just the best team of people to collaborate with, so this really is a happy reminder. I’m so proud of everything we have achieved, bringing my particular take on maximalism to your high street, so do check it all out in store and online while stocks last.

I’ve got another shoot, this time for my own exclusive collection at my house this week, ready for my AW ‘26 collection that will be launching very soon! Pinch me! And make sure you watch this space.
Interior Design Masters is BACK and it’s come out Interior Design Masters is BACK and it’s come out swinging…

Take ten bold new designers and give them a row of iconic British beach huts, with a first challenge that demands serious confidence. To decorate them in your signature style demands no playing it safe here.

The talent this year is strong. What I enjoyed was the brilliant mix of ideas, confidence and creativity. It’s a reminder that there is no one way to design a beautiful space… and that’s exactly what makes it so exciting.

Now I need to know…

Who would have won Stand Out Space for you?
Which beach hut are you mentally moving into?
And whose ideas are you absolutely stealing for your own home?

Watch @interiordesignmasters with @chattyman on BBC One and @bbciplayer Tuesdays at 8pm… then come straight back here and let’s get into it 👀

Also make sure to follow the budding Design Masters 

AJEET – @byajeetjugnauth 
BEN - @bensmithinteriors 
DURAN - @duran_deedee 
EMMELY - @emmely
FRANKIE - @frankieratford 
JONNI - @jonniknightdesign 
KATE - @our_bears_home 
LIA - @liagoldinteriors 
SOPHIE -  @shaginterior 
TEO - @teovillacci
Are you on board the Colour Revolution?! While the Are you on board the Colour Revolution?! While the majority of people continue to numb them selves out on neutrals a growing number of us are banning the beige and leaning into leading a full life in colour. 

The colours you love say everything about you and to you. It’s deeply personal and I’m passionate about helping people find their own colour palette. But it starts with listening to your heart. So what is your home saying to you?
A small room loves a deep rich dark colour. I knew A small room loves a deep rich dark colour. I knew that but my goodness the opinions! 

If you struggle to block out the well meant advise this is your sign to follow your gut and do what you want, it’s your house! 

This small room was once a cramped kitchen until we switched things up and made it our cosy TV Snug. I drenched the walls in the dark leathery red and its created a really atmospheric cocooning feeling, perfect for cosy movie night and box set binges. The jewel bright fabrics really pop too which is why I love it more! 

Wall colour is Cordoba @littlegreenepaintcompany . All fabrics are from my collection with @harlequinfw . Rug is vintage from @studiolidmarrakech and pictures by @beckyblairartist
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