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Sophie Robinson
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26 Jun 19

How to tap into your own creativity

xantheberkeley SOPHIE ROBINSON MAY2019 44

Getting into your creative interior design flow is an essential part of the design process which will carry you all the way through your design project. You need to keep inspired, have a pool of ideas and design references at hand, so you can come up with solutions every step of your design journey.

Interior design is really having a moment right now, don’t you think? With the fast growing popularity of Instagram and Pinterest, we now have so many more resources for inspiration and information. While this is all great and empowering, it can also quickly slip into overwhelm. When you are decorating your home, there are so many choices to make and making it all hang together, come in on budget and be something you feel happy that reflects your personal style is a big ask!

I believe if you follow a design process, you can be your own interior designer and make empowered decisions every step of the way. This is about ditching ‘copy-cat’ interiors in favour of creating a home that resonates with your own sense of style, feels authentic to you and essentially makes you smile! I’m passionate about people having spaces that they love, feel proud of, and that lifts them up emotionally and I do all I can to help. With the surge in competitive Instagram accounts and drool-worthy homes all over Pinterest, we can quickly feel inadequate, myself included! But this isn’t about anyone else, it’s about you, your home and your own creative expression.

Source your inspiration

In order to find your own sense of style and tap into what you love you need to invest time in discovering your own design inspiration. While Instagram and Pinterest are amazing resources and an invaluable tool to pull together images, they can lead you down the garden path too, and maybe make you copy designs rather than originate your own. So first up build up a gallery of images. I use my phone to take snaps while I’m out and about but also have a box file of images that I collect, from postcards to magazine tear sheets. What you are looking for is those ‘A-ha’ moments. What colours pull you towards them, what patterns do you love to wear, what design styles to you relate to? In fact, the wardrobe is a great place to start. We are often more free and experimental in the clothes we buy as they seem less of an investment. Do you own lots of grey marl cashmere or is it all leopard print or boho embroidery? Your wardrobe can be a great jumping off point to analyse what colours, patterns and fabrics you love that you can use in your interior design.

Find your tribe

Instagram has been game-changing for interior design as so many talented and passionate people create interiors accounts that show the progress of their renovations and home styling. My recommendation is to set yourself up with an interiors account and just use it to focus on following the accounts that lift you up and inspire you. I have a personal account for posting personal pictures and following love island celebs and then my main interiors account @sophierobinsoninteriors. What this means is when I am on Instagram sourcing design inspiration, it’s all I see in my feed and it helps keep me focused on the job in hand. There are so many great hashtags to follow too, which can help you find your own interiors tribe. Mine are #banthebeige #colourlover but there is a hashtag for every type of design style, so just find yours. One community I’ve recently discovered is the amount of amazing small accounts that are sharing their step by step home renovations. There is so much great practical advice and encouragement out there too.

 

Tapping into your own creative interior design flow is a massive step towards designing a home you love. If you’d like to develop more skills to help you design authentic rooms that lift you up. To sign up to my ‘Be your own interior designer’ follow the link here.  The price of the course is £295 but is on promotional discount until the end of June 30th so you can get £50 off until then. You’re welcome!

how to tap into your creativity by interior designer Sophie Robinson shows you how to get started in your design project

 

 

 

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I’m here to tell you: maximalism isn’t chaotic. It’s just misunderstood.

Once you understand how colour and pattern work together, decorating like a maximalist stops feeling intimidating and starts feeling instinctive. Your home starts feeling like you.

If you want to design your home with confidence, my Ultimate Interiors Bundle is exactly what you need. It includes three self-paced online courses that take you inside my design process, teaching you how to use colour and pattern so you can make bold choices that actually work, again and again. 

Right now, the Ultimate Interiors Bundle is a massive 60% off. Buy now, enjoy the saving, and start whenever you are ready to create a home that is completely yours.

Comment ULTIMATE and I’ll DM you the link to find out more.
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Join me Wednesday for a live webinar on how to I create a Vision board that will ignite your passion and motivation to live a bold, creative and colourful life! Comment VB26 for the link.
Dark and moody colours can feel intimidating, but Dark and moody colours can feel intimidating, but my TV snug shows just how well they can work. The deep tones soften the space and create a calm, cocooning atmosphere, perfect for evenings spent watching TV, or retreating from the day.

Contrary to what you might think, this room really comes into its own in winter. Low light and long evenings make the colour feel enveloping and cosy. It’s a space that invites you to slow down, sink in, and make yourself comfortable.

I sampled so many different paints but Cordoba by Little Greene was the perfect choice for this room. It’s full of depth and warmth, and just the right amount of drama. 

And if you’re thinking about taking the leap yourself, my tip is: don’t fight the natural light you have, lean into it. Don’t be shy about colour drenching walls, woodwork and ceiling so the room feels seamless and intentional. In my snug, that richness is what makes it feel cosy and complete.

There’s no place I’d rather be on chilly evenings.
How do I explain this feeling to a minimalist? To How do I explain this feeling to a minimalist?

To some people this might look like too much, but for me, maximalism isn’t excessive, it’s pure self expression. I decorate my home to reflect the way I live and that’s full of bold uplifting, joy-giving colour. Every patterned textile, every artwork, every joyful little object earns its place because it makes me feel happy. 

And if I’m being honest a neutral room doesn’t make me feel calm, it makes me feel slightly depressed. My home lifts my mood, fires my creativity and gives me a little thrill every single day.

Now tell me… are you Team Minimal or Team Maximal? And what makes your heart sing at home?
There’s something about walking that has quietly h There’s something about walking that has quietly held me together this past year.

When life threw its challenges my way, my anxiety went into overdrive. I lost clarity, my head was foggy, and the overwhelm shut me down. But walking, one step in front of the other, slowly moved me in the right direction.

We all know walking is good for the body, but it’s also one of the most powerful tools for the mind. Moving helps process stuck emotions, those steady steps soothe racing thoughts, and the changing scenery opens up fresh ways of thinking. Being in nature grounds you. And the best part is, it’s free.

Whenever I’m preparing a new vision for my year or any creative project, I always start with a long solo walk. I take my journal, let the thoughts tumble out, and begin to find a clarity and direction again. Next step is to use my creativity to create a powerful vision board full of images that resonate with how I want to feel and who I want to be. Less of a to do list, more of an emotional reset. This works for me as it brings in the light, and more importantly keeps me inspired and motivated.

If you’re ready to gently clear the fog and get clear on what you want more of, my ‘Life in Colour Vision Board Masterclass’ is now on sale. I’m hosting on the 21st January, 7pm GMT (with a recorded replay available). Comment VB26 below and I’ll send you all the details. 

Can’t wait to see what we can create together this year!
If you want to create a reality, you first need a If you want to create a reality, you first need a vision of what that reality feels and looks like. And a vision board is a tool that’s backed by real science and powerful psychology.

Our brains process images up to 60,000 times faster than words, which means they land instantly. It’s called the ‘picture superiority effect’. Pictures are remembered more easily because they speak directly to emotion and imagination. They help us feel something deeper, which is why images move us in a way that words or lists never can.

When you fill your board with images of your hopes and dreams, your brain starts getting to work:

💡 You activate the same neural pathways that light up when you’re actually living that experience, so your brain begins to believe it’s possible.
💡 Your Reticular Activating System (RAS) filters the world around you, spotting anything that helps bring that vision to life.
💡 And you connect emotionally with your goals, which keeps you inspired long after the January motivation fades.

Every image you choose is a tiny declaration of intent. A signal to your brain about what matters and where you want to go next. So vision boards are literally neuroscience in action.

Join me for my Vision Board Masterclass Webinar on 21st January at 7pm GMT, and I’ll show you how I create a board that doesn’t just look beautiful, but genuinely helps shape the year ahead.

Link in bio or simply comment VB26 and i’ll send you the link to sign up and start building your 2026 vision.
Marrakech. Go for the interiors. Come home with a Marrakech. Go for the interiors. Come home with a whole new wardrobe.

Marrakech’s design scene is having a serious moment and alongside the riot of interiors, the fashion just keeps getting better. So much of it draws on Morocco’s extraordinary textile and artisanal heritage, then gives it a contemporary twist that feels fresh and joyfully colourful.

My first stop is always the @elfennmarrakech boutique. Creative director @yannrehaan has an impeccable eye and that rare talent for mixing bold colour, riotous pattern and beautiful textures in a way that feels effortless but considered. It is all with the celebration of the handmade, bohemian and yet quietly glamorous. Everything I love about this city in one beautifully curated space.

I like to visit in the cooler winter months. Fewer crowds, softer light and the perfect temperatures for mooching through souks and markets without wilting by lunchtime.

Style here is all about layering and not taking it all too seriously. Think Adidas track pants under a pretty cotton dress or a pair of sandals picked up from the souk with a flowing silk gown for the evening. Anything goes, as long as it makes you feel relaxed and a little fabulous.

I love Marrakech for this special bohemian air, not to mention the colour, and always leave slightly more flamboyant than when I arrived. Honestly, how could you not.

This weekend I’m heading out to @elfennmarrakech to host our Interior Design Retreat, but just know that the dressing up is all part of the experience! 

Here are some of my favourite fashion labels
@lallamarrakech 
@hanoutboutique 
@owlmarrakech 
@resipsausa 
@ourikathelabel 
@topolinashop 
@kitan_marrakech 
@mademoisellesahana
@enshallainsta
@oubaichmarrakech
Happy New Year! Let’s do 2026 in full colour! Mar Happy New Year! Let’s do 2026 in full colour!

Marrakech interior design retreat at @elfennmarrakech next week, with more inspiring retreats and creative workshops coming soon.

My new Spring Summer @dunelmuk homewares collection has just gone live, with more launches ahead.

My Vision Board live webinar is on the 21 January. Join me to discover how i find Clarity, Creativity and Motivation that carries  me through the year with momentum.

You’ll also find me on Substack, ‘A Life in Colour’, and I’m exploring creating a Facebook group as a hang out for colour lovers. What do you think?

If you’re ready to design your life and home with confidence, joy and creativity, you’re in the right place.  Tell me what you’re excited about this year?!

You can find links to everything i’ve talked about above up in my bio 👆
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