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26 Jun 19

How to tap into your own creativity

xantheberkeley SOPHIE ROBINSON MAY2019 44

Getting into your creative interior design flow is an essential part of the design process which will carry you all the way through your design project. You need to keep inspired, have a pool of ideas and design references at hand, so you can come up with solutions every step of your design journey.

Interior design is really having a moment right now, don’t you think? With the fast growing popularity of Instagram and Pinterest, we now have so many more resources for inspiration and information. While this is all great and empowering, it can also quickly slip into overwhelm. When you are decorating your home, there are so many choices to make and making it all hang together, come in on budget and be something you feel happy that reflects your personal style is a big ask!

I believe if you follow a design process, you can be your own interior designer and make empowered decisions every step of the way. This is about ditching ‘copy-cat’ interiors in favour of creating a home that resonates with your own sense of style, feels authentic to you and essentially makes you smile! I’m passionate about people having spaces that they love, feel proud of, and that lifts them up emotionally and I do all I can to help. With the surge in competitive Instagram accounts and drool-worthy homes all over Pinterest, we can quickly feel inadequate, myself included! But this isn’t about anyone else, it’s about you, your home and your own creative expression.

Source your inspiration

In order to find your own sense of style and tap into what you love you need to invest time in discovering your own design inspiration. While Instagram and Pinterest are amazing resources and an invaluable tool to pull together images, they can lead you down the garden path too, and maybe make you copy designs rather than originate your own. So first up build up a gallery of images. I use my phone to take snaps while I’m out and about but also have a box file of images that I collect, from postcards to magazine tear sheets. What you are looking for is those ‘A-ha’ moments. What colours pull you towards them, what patterns do you love to wear, what design styles to you relate to? In fact, the wardrobe is a great place to start. We are often more free and experimental in the clothes we buy as they seem less of an investment. Do you own lots of grey marl cashmere or is it all leopard print or boho embroidery? Your wardrobe can be a great jumping off point to analyse what colours, patterns and fabrics you love that you can use in your interior design.

Find your tribe

Instagram has been game-changing for interior design as so many talented and passionate people create interiors accounts that show the progress of their renovations and home styling. My recommendation is to set yourself up with an interiors account and just use it to focus on following the accounts that lift you up and inspire you. I have a personal account for posting personal pictures and following love island celebs and then my main interiors account @sophierobinsoninteriors. What this means is when I am on Instagram sourcing design inspiration, it’s all I see in my feed and it helps keep me focused on the job in hand. There are so many great hashtags to follow too, which can help you find your own interiors tribe. Mine are #banthebeige #colourlover but there is a hashtag for every type of design style, so just find yours. One community I’ve recently discovered is the amount of amazing small accounts that are sharing their step by step home renovations. There is so much great practical advice and encouragement out there too.

 

Tapping into your own creative interior design flow is a massive step towards designing a home you love. If you’d like to develop more skills to help you design authentic rooms that lift you up. To sign up to my ‘Be your own interior designer’ follow the link here.  The price of the course is £295 but is on promotional discount until the end of June 30th so you can get £50 off until then. You’re welcome!

how to tap into your creativity by interior designer Sophie Robinson shows you how to get started in your design project

 

 

 

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AD It’s not too late!!! My exclusive collaboration AD It’s not too late!!! My exclusive collaboration with @dunelmuk is coming to an end but it’s not too late to snap up some of my uniquely designed pieces online or in store. This has without doubt been quite the career highlight, sharing my love of bold colour, unapologetic pattern and more-is-more aesthetic with this leading UK high street retailer to bring you my maximalist tool kit. So if you’ve had your eye on anything within my exclusive collection this is my reminder to snap it up now, while stocks last. 

Please let me know what have been your favourite pieces from this collection. I love to learn how they have been used in your own home. 

And take a little comfort, I’ve got plenty more exciting product launches planned this year and beyond so watch this space!
The WOW!house at dcch is one of my favourite event The WOW!house at dcch is one of my favourite events in the interiors calendar. Think of it as the design Olympics, where the industry’s biggest names are given free rein to dream big, push creative boundaries and showcase the very best in craftsmanship.

This is where you’ll find extraordinary fabrics,  wallcoverings, breathtaking joinery, sculptural lighting and decorative details that make your heart skip a beat. Budget takes a back seat and unbridled creative ambition takes the wheel.

What I loved most this year was the sheer diversity of design. From full-fat maximalism to serene minimalism, every room had its own unique story to tell. Yet a common thread emerged: retreat, cocooning and comfort. Rich deep colours, layered super soft textures and immersive spaces designed to help us slow down and escape the noise of modern life.

Here are a few of my favourites. The exhibition runs until the end of the month and I can highly recommend a visit. I never wanted to leave.

#WOWHouse26

@benjaminmooreuk 
@younghuh 
@blackedition_byromo 
@studioduggan 
@studioenass 
@zardi_and_zardi 
@seansymington 
@martin_kemp_design 
@roisinlafferty 
@schumacher1889 
@max_rollitt 
@salvesengraham 
@perennialssutherland_uk 
@fettledesign 
@elicyon 
@nucleus_av 
@russellsagestudio
An exclusive interview with the WINNER of @interi An  exclusive interview with the WINNER of @interiordesignmasters !

The fabulously talented @liagoldinteriors joins me to share her highlights from the show, her high speed creative process and the deep friendships she made on the show. 

Look out for her new collection  with @nexthome which drops tomorrow and stay tuned for her podcast launching next month with @jonniknightdesign called ‘Until design do we part’

And let’s all like round here for an Italian supper club full of her maximalist colour and flair! 

Congratulations Lia. Can’t wait to see what you do next x
It’s the FINAL of @interiordesignmasters tonight 8 It’s the FINAL of @interiordesignmasters tonight 8pm and I’ve been having some fascinating conversations lately about the role the show plays in the world of interior design.

I passionately believe that great design should be for everyone. Whether you’re building a career in interiors, decorating your own home, styling content, designing products or simply transforming a room you love, creativity belongs to all of us.

The world of interiors is so much bigger than the traditional design studio which is why I’m not a fan of gatekeeping. I want more people to discover the confidence, joy and magic that comes from creating beautiful spaces, and TV while it always aims to entertain first, has the power to inspire millions to get involved.

I have nothing but admiration for the contestants who put themselves out there on one of the biggest platforms in British television. To share their creativity, ideas and vision and put themselves up for being judged, not just by the judges but everyone sat on their sofas at home takes real courage.

Tonight, one designer will be crowned the winner. But in many ways, the most exciting part starts now. Interior Design Masters has launched many successful careers in interior design, styling, content creation,  product design and television, and I can’t wait to see what these finalists go on to achieve.

I’m incredibly proud to play a small part in this journey.

Tune in tonight on BBC One and iPlayer, then join me here tomorrow at 7pm LIVE when I’ll be interviewing the winner!

So tell me… who’s your money on? @liagoldinteriors and @shaginterior will be joined by @jonniknightdesign and @bensmithinteriors  which i’m so beyond excited to see return! Wishing  them the best of luck!
The WOW!house at @designcentrech is THE date in ev The WOW!house at @designcentrech is THE date in every designer’s diary. Think of it as the interior design Olympics where the biggest names and most prestigious brands come together for some seriously competitive room dressing.

Maximalism was out in full force, with gloriously colour-drenched, pattern-layered, personality-packed interiors around every corner. Think upholstered silk walls, tassels the size of a small child, and enough backlighting to rival Mariah Carey’s dressing room.

Another consistent theme was designs that felt in deep conversation with heritage and culture while making something that felt completely alive and of the moment.

I came home absolutely bursting with inspiration and a renewed appreciation for the transformative power of great design. It’s open until 2 July, so if you’re in London, do yourself a favour and go - soak it all up. Your creative batteries will thank you and a portion of every ticket goes to United in Design, which is doing brilliant work opening up the industry to underrepresented talent.
This week on @InteriorDesignMasters with @chattyma This week on @InteriorDesignMasters with @chattyman, our designers took on the challenge of transforming bland corporate hospitality boxes at Brighton’s Amex Stadium into spaces worthy of Premier League passion.

Local legend @officialfatboyslim outlined the brief was all about celebrating football fandom while bringing a sense of luxury, style and occasion to the experience. Not an easy balance to strike but @liagoldinteriors @shaginterior @emmely  gave it their all 🙌

From bold colour palettes and clever layouts to unexpected design details, each designer approached the challenge in their own unique way. I’m decoding the colour schemes and highlighting the ideas I think were particularly clever.

But the best part of the show? We never all agree! Did you agree with the judges’ decisions this week? Let me know in the comments below…

And if you missed the show you can catch up on @bbciplayer. And next week the FINAL and I’m thrilled to announce I will be interviewing the winner live HERE on Instagram the day after the show. ⭐️
May you were magnificent! 1. wearing green. 2. May you were magnificent! 

1. wearing green. 
2. celebrating @chattyman 50th
3. @sophieabbottartist open artist house
4. Daytime Dancing at @brightonsundae 
5. New moon meditation at @alexadecastilho 
6. Artists pin board at @sophieabbottartist open house
7. Bought a painting! @beckyblairartist 
8. Visited @rhschelsea 
9. Enjoying Brighton Festival 
10. Lunch at home
11. Time out in my hammock
12. Dad turns 81
13. Love my Mum and bro @edwardrobinsonid 
14. Lucy in a heat wave
15. Working at my desk in a bikini 
16. working out with @teamyo_weight_training @charlottetsw 
17. Sea swimming with @beckyblairartist @sophieabbottartist 
18. My ❤️
19. Keeping cool watching the wildlife 
20. sunsets
I love nothing more than entertaining at home and I love nothing more than entertaining at home and this weekend we were blessed with the most gorgeous weather to celebrate my brilliant dad’s 81st birthday. My brother cooked the most glorious food, and I brought the colour - naturally! - with the table laying. I am obsessed with tablescaping and for this one I layered floral motifs throughout, mixing my Dahlia Bunch fabric from @harlequinfw with my classic Willow Bow china that only comes out for special occasions, armfuls of flowers from the supermarket and my Moroccan cups and jugs and my napkins from @mollymahonblockprinting It was so easy to put together and I love it because I think it’s the colour that creates the visual feast, while my brother brought all the yummy food.
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